Columnists Brad Huisken

Brad Huisken

The Turnover

An extremely powerful strategy for Saving the Sale is to turn it over to another salesperson.  This strategy is named the Turnover or T.O.  I want to make it clear that I do not believe in a pushy and aggressive Turnover program.  The customers’ best interests have to be foremost on your mind in giving and receiving a turnover.

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Here’s to Hope!

I talk to hundreds if not thousands of retailers on a regular basis, and it continues to amaze me how many of them are hoping that things get better and the economy turns...

Read any good books lately?

It seems to me that most jewelry store owners, sales managers, and salespeople are working in their store or business, not necessarily on their store or business.   Yo...

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Quit making excuses jewelry retailers!

It’s time to step it up and quit making excuses about the economy, the state of the industry, the building bust, etc. or you may find yourself stepping aside!   I sa...

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Making cuts!

With the economic conditions that exist today, I keep hearing jewelry retailers talking about making cuts in order to maintain profit.   I agree you must make some cut...

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Selling jewelry in the current economy

No longer can a jewelry retailer sit back and wait for customers to come to them. A jewelry store owner can’t just build the ivory palace and hope for customers to come...

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The use of knowledge is power

Every successful professional jewelry salesperson has a tremendous level of confidence. In order to reach a high level of confidence, salespeople must possess and use their...

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Set Goals - Increase Sales!

Setting goals is an important part in every aspect of one’s life. They provide us with, among other things, direction and motivation. People generally talk about two ty...

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Customer Service

In many cases in today’s retail environment the only thing that separates one jewelry store, or company, from its competition are the salespeople and the customer servi...

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