All you have to do is be aggressive in gaining and using the information
At the end of my high school commencement speech given by the head of our school district, Dr. Hoy, I heard what has helped me be successful in business all my life.
Columnists 
Bob Janet
Bob Janet
Bob Janet
Sales Growth Expert: Why should I buy jewelry from you?
Your customers have many places to buy jewelry, other jewelry stores, the big box retailers, Internet, pawn shops, to mention a few. So why should they buy from you?
Sales Growth Expert: They stole the refrigerator when they perceived value
A guy bought a new refrigerator for his house. To get rid of his old refrigerator he put it in his front yard and hung a sign on it saying: “Free to good home. You want...
Sales Growth Expert: The Worst Bad Jewelry Business Assumption...
Assuming word of mouth advertising is the best form of marketing
Answer this question: Have you purchased an item or service in the past week or month that you were perfec...
Sales Growth Expert: “Listen like a child” - Listen aggressively
Mark Twain is reputed to have said: “The difference between a word and the right word is like the difference between lightning and a lightning bug.” And it was Mr. Tw...
Sales Growth Expert: Create the perception that will attract prospects to you
I was doing a five day sales training program for a company located in a very small town in South Carolina. One of those small, quaint towns with a population of just ...
Sales Growth Expert The VULTURES want to eat you! It is up to you whether they do or not!
In nature a vulture is lazy. Vultures always take the easy way to the prize. And it is the same in the jewelry business where the prize is the sale. Vultures wait around ...
Sales Growth Expert: It’s all about the service It has always been - “All About The Service”
One of my first businesses, at the age of 10 or 11, was the fruit business. Back in the ‘50s grocery stores were not as prominent as they are today. Mom purchased egg...
Sales Growth Expert: Are you ready to profit in 2011?
Asking for the sale and shutting up will really help you increase sales and profits
Good news. Your prospects and customers will continue and expand their efforts to get th...
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Columnists
| Bob Carroll, CIC | |
The Best Policy: Two characters that make a difference
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| Brian Barfield | |
Checkmate: Selling an Analytical Customer
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| David Brown | |
What’s discount really costing you?
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| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Reflections of a former independent jeweler
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| Bob Janet | |
Sales Growth Expert: Information increases jewelry selling success
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Gilty Pleasure
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| Brad Huisken, President IAS Training | |
They are not looking for jewelry, they are looking for you!
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| Chuck Koehler | |
The Retailer’s Perspective: A newbie perspective
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