Columnists Diana Jarrett

Diana Jarrett

The Story Behind the Stone: Your little pinkie

The Story Behind the Stone: Your little pinkie

Rosy pink gold becomes both grown-up and girlie

Today’s jewelry collectors are a savvy bunch. They understand diamonds and precious stones in a way that was uncommon amongst consumers a decade back. They also recognize the appeal that precious metals can lend to a fine jewelry item. The now metal is a delicate pink gold that’s becoming widely available.  Pink, red or rose are used interchangeably in describing this blushing gold. And it’s gaining traction with serious collectors who are discovering it in luxury goods.

Pink gold is not a new gold alloy. It’s first wave of popularity emerged in the 1920s when several venerable designers produced jewelry in this striking gold tone. Men’s tank watches of the day were also created in pink gold.

But today, this eye-catching metal adorns the most grown-up yet uber-feminine jewels for sophisticated shoppers. Since pink gold looks dazzling alongside white gold or even platinum, you can successfully add one or more pink gold pieces to an already established jewelry collection.

Recently we spied an intriguing jewelry line by De Beers called Enchanted Lotus Collection. Several pieces of this modern but decidedly lady-like grouping were rendered in a radiant pink gold. Gene Reeves, store director at De Beers in Naples, FL tells us, “Rose gold is currently very popular and in high demand.”

The most successful use of pink or rose gold is achieved with clever pairings to diamonds or certain colored stones. De Beers pink Enchanted Lotus band is dramatic with its addition of icy white diamonds. “It stands out because of the contrast of the brilliant white diamonds to the soft pink gold,” Reeves points out. “And that is what excites our customers.”

Early adapters of this chic metal are confident style-setters. And that also defines today’s stylish woman. Reeves sees confident jewelry collectors as, “Fashion savvy and uniquely distinctive. She enjoys fine quality and creative design that makes a statement.” Is your customer a pinkie fan?


Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).

 

The Story Behind the Stone: Black & Right

The Story Behind the Stone: Black & Right

Seasoned diamond collectors have long known what the majority of consumers are beginning to realize. Diamonds come in colors. Of course colorless or ‘white’ diamonds ...

Read more...

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

The Story Behind the Stone: Everyday exotics - they don’t have to know its name to love it

Could anything positive spin out of the shiver-worthy economic free-fall we endured not long ago? A few things come to mind without searching too far. In the fore is the ...

Read more...

The Story Behind the Stone: Bodacious Bulgari

The Story Behind the Stone: Bodacious Bulgari

Rome’s celebrated house of Bulgari has been the go-to jeweler with jet-setting shoppers for decades. From its inception, Bulgari jewels flaunted distinctive traits that...

Read more...

The Story Behind the Stone: Oh, say can you sea?

The Story Behind the Stone: Oh, say can you sea?

We love coastal destinations for the same reasons that we flock to the Caribbean or South Seas for an occasional psychological reboot; warm sunny days and balmy nights, l...

Read more...

The Story Behind the Stone: Hunting for Padparadscha

The Story Behind the Stone: Hunting for Padparadscha

Ever wonder what gemstone dealers chat about in private? We caught up with Niveet Nagpal, president of OMI Privé recently who scours the globe in search of the best in p...

Read more...

The Story Behind the Stone: Hi-Yo Silver!

The Story Behind the Stone: Hi-Yo Silver!

Women are doing more than adorning themselves with jewelry these days; they make choices that hint to their jewelry-savvy. Lately, their alluring baubles can tell much ab...

Read more...

The Story Behind the Stone: What’s so precious about platinum?

The Story Behind the Stone: What’s so precious about platinum? 

Long discovered, but only popular for jewelry since the 20th century, platinum is the pinnacle of precious metals chosen for top-tier jewels worldwide. Beside the soft ...

Read more...

The Story Behind the Stone: Just like you found it

The Story Behind the Stone: Just like you found it

Not every gem mineral was found thousands of years ago like shimmering opal or vibrant ruby. Dioptase was first found serendipitously in the 18th century by copper miners...

Read more...
  • «
  •  Start 
  •  Prev 
  •  1 
  •  2 
  •  3 
  •  4 
  •  5 
  •  6 
  •  7 
  •  8 
  •  Next 
  •  End 
  • »
Page 1 of 8
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

ASHI introduces “Holiday Love” Marketing Program

(NEW YORK) - ASHI, a premier diamond jewelry manufacturer servicing only independent jewel...

 

Box Brokers’ unveils new interchangeable tray display series

Box Brokers Group, an independent jewelers-focused source for innovative designs in packag...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo