Columnists Diana Jarrett

Diana Jarrett

The Story Behind the Stone: Inside the artist’s mind

The Story Behind the Stone: Inside the artist’s mind

Collectors of designer jewelry are attracted to the distinct appeal of an item, the quality of its manufacture and very often the story behind the piece. Expert retailers will always find a way to engage their customer in the back story of an item that catches their eye.  Shoppers want validation that they have made the one-and-only right choice from all the jewelry available to them in their price range. The way to accomplish this is to give as much exciting background information about the stone, and the way the item was made, plus any other fascinating bits that assist the shopper in connecting with the item.

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The Story Behind the Stone: Jewelry for art’s sake

The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habit...

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The Story Behind the Stone: Mint condition

The Story Behind the Stone: Mint condition

Green beryl is called emerald. Or is it? An online search of green beryl -v- emerald will yield as many potential answers as search results itself. The naturally verdant ...

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The Story Behind the Stone: Mines and Minerals

The Story Behind the Stone: Mines and Minerals

The arid and austere landscape making up so much of the state of Arizona is host to some of the most sought after gem minerals anywhere. Historically, their discovery and...

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The Story Behind the Stone: Pillow Talk - The art of the cushion cut

The Story Behind the Stone: Pillow Talk - The art of the cushion cut

Cushion cut diamond earrings grace the red carpets often and are popular with the Hollywood crowd. Diamonds are always the right choice for stylish events, but celebritie...

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The Story Behind the Stone: Something old, something new, something fabulous... something blue

The Story Behind the Stone: Something old, something new, something fabulous... something blue

Bridal wear is pretty predictable stuff. Pure white diamonds, demure pearls, that’s about it. But Yael Designs saw a way to infuse just the right touch of color, bringi...

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The Story Behind the Stone: Pretty Prehnite

The Story Behind the Stone: Pretty Prehnite

Jewelry collectors are an adventurous lot today - boldly going where no gemstone fan ventured before. Sure you can pick up amethyst or citrine. They are glittery specimen...

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The Story Behind the Stone: Keeping it personal

The Story Behind the Stone: Keeping it personal

Consumers are more savvy than ever. They value shop today, and the jewelry items they self-purchase or give as gifts must be meaningful. When jewelry was first made centu...

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The Story Behind the Stone: Tutti Frutti - It’s so much more than

The Story Behind the Stone: Tutti Frutti - It’s so much more than
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