Columnists Diana Jarrett

Diana Jarrett

The Story Behind the Stone: Jewelry for art’s sake

The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habits are in a permanent state of flux. So retailers must regularly re-assess how their inventory appeals to their customers and be willing to make shifts in their buying patterns to accommodate market trends.

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The Story Behind the Stone: Mint condition

The Story Behind the Stone: Mint condition

Green beryl is called emerald. Or is it? An online search of green beryl -v- emerald will yield as many potential answers as search results itself. The naturally verdant ...

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The Story Behind the Stone: Mines and Minerals

The Story Behind the Stone: Mines and Minerals

The arid and austere landscape making up so much of the state of Arizona is host to some of the most sought after gem minerals anywhere. Historically, their discovery and...

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The Story Behind the Stone: Pillow Talk - The art of the cushion cut

The Story Behind the Stone: Pillow Talk - The art of the cushion cut

Cushion cut diamond earrings grace the red carpets often and are popular with the Hollywood crowd. Diamonds are always the right choice for stylish events, but celebritie...

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The Story Behind the Stone: Something old, something new, something fabulous... something blue

The Story Behind the Stone: Something old, something new, something fabulous... something blue

Bridal wear is pretty predictable stuff. Pure white diamonds, demure pearls, that’s about it. But Yael Designs saw a way to infuse just the right touch of color, bringi...

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The Story Behind the Stone: Pretty Prehnite

The Story Behind the Stone: Pretty Prehnite

Jewelry collectors are an adventurous lot today - boldly going where no gemstone fan ventured before. Sure you can pick up amethyst or citrine. They are glittery specimen...

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The Story Behind the Stone: Keeping it personal

The Story Behind the Stone: Keeping it personal

Consumers are more savvy than ever. They value shop today, and the jewelry items they self-purchase or give as gifts must be meaningful. When jewelry was first made centu...

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The Story Behind the Stone: Tutti Frutti - It’s so much more than

The Story Behind the Stone: Tutti Frutti - It’s so much more than
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The Story Behind the Stone:Out of the Blue Zircon

The Story Behind the Stone:Out of the Blue Zircon

You don’t need to know the complex details of zircon, like the fact that this mineral belongs to a group called nesosilicates. You also don’t have to track its rich a...

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