How many times when selling engagement rings, diamonds and high end jewelry have you encouraged your clients by reminding them that it’s an investment? Speaking knowledgeably about jewelry and gems as investments helps to gain your client’s trust and burnishes your reputation. For both novices and seasoned investors, reviewing a few guidelines and caveats is useful. Jay Boyle, Senior Buyer for JTV (Jewelry Television, www.jtv.com), considered the world’s largest purveyor of colored gems, buys millions of dollars of gems yearly. Frequently traveling to buy from the source at exotic mining locales while also presenting gems directly to customers on live TV, his perspective on the colored gem market is unique.