Chuck Koehler
Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to my business?
I started in this business in 1978 when cable TV was pretty new and we finally had 24 channels instead of 3. But, in the year 2012, as a single store retail operation, I just can’t keep up with everything. It makes me think about how easy it used to be. But, back in 1978, I used to think it was hard.
Let’s makes this one short and sweet. Here we are, December, 2011 and we all know what that means... Christmas in the jewelry business.
With few exceptions, most of us...
As we’re about to enter another Christmas selling season, I’ve been noticing something that is making me very happy. I’m not losing money anymore. I can’t reall...
All you old timers out there like me remember the old days of doing business in this industry before the Internet. Even though I have a really hard time remembering wha...
September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.
After every winter, humans are j...
Thirty four months ago I didn’t know Paul very well. Yes, I had very regular encounters with him. But, for the most part I didn’t give him much thought. He was ...
That’s a question I have a hard time answering most times. I know in a perfect world I’d have a laminated card in my wallet or a prominently displayed poster with m...
Oh dear, where to start? Who gets the honor of being first today?
Picture the scene: It’s the first nice spring day of the year. We weren’t under any sort of weathe...
You know, there are some things that improve with time - wine, jewelry, scotch, and me. But here lately there’s something I’ve realized that is NOT improving with ti...
| Bob Carroll, CIC | |
The Best Policy: Two characters that make a difference
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| Brian Barfield | |
Checkmate: Selling an Analytical Customer
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| David Brown | |
What’s discount really costing you?
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| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Reflections of a former independent jeweler
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| Bob Janet | |
Sales Growth Expert: Information increases jewelry selling success
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Gilty Pleasure
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| Brad Huisken, President IAS Training | |
They are not looking for jewelry, they are looking for you!
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| Chuck Koehler | |
The Retailer’s Perspective: A newbie perspective
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