Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective: Gemology 102 (since I’ve already written one called Gemology 101)

At a conference recently, I was reminded that not everyone that reads my column has been in this business for several decades. And, they might just be reading me to learn something. Yikes! The pressure. Well, alrighty then, let’s learn something today.

There’s a lot of buzz lately about diamond certifications that have no basis in reality.  So, what is reality?  Well I’m gonna tell you my version of it. Let’s start with where all of those VS2s and VVS1s with H-color or I-color came from. 

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The Retailer’s Perspective: What kind of dinosaur are you?

My editor recently told me that a reader in their late 20s was telling him that he thought I was too negative and too much of a dinosaur. And you know what I’d like to ...

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The Retailer’s Perspective: Houston, we have a problem

It appears that I’ve struck a nerve with something I’ve written about recently.  My phone and my e-mail have been pretty busy lately on the subject. And, surpris...

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The Retailer’s Perspective: The things I deal with on a daily basis

Keeping up with my internet properties

I have a hard time thinking of my various websites and such as properties, but they are, and they are mine, and I have to maintain t...

The Retailer’s Perspective: Cha Cha Cha Changes...

The old saying, “Times change, people don’t,” is so very true. I’m still the same person I was back in 1978 when I got into this business. But boy, the times and ...

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The Retailer’s Perspective: It’s a CAD CAD World...

They say that change is inevitable, and I agree. So many of us complain about how the internet has changed our businesses, but in the next breath talk about how much we l...

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The Retailer’s Perspective: An opinion or three...

For some reason here lately, I feel like passing on some knowledge to my younger readers out there. I remember when I first got into this business in 1978, I couldn’t r...

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The Retailer’s Perspective: Mistakes, misconceptions, wives’ tales and outright lies...

Throughout the years, I’ve heard them all; oil your opals, clean your jewelry with toothpaste, diamonds can’t break.   I haven’t written about this stuff in a co...

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The Retailer’s Perspective: Every... Single... Year!

You know, it never fails to happen every year, but it still amazes me just the same. What I’m talking about is the audacity of some of the people that show up and expec...

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