Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective: The other side of the Internet

Last January I made the decision that 2012 was gonna be the year that I got on the internet bandwagon and stayed there.  Well, I got on the bandwagon, and I stayed there, but was it worth it?  Yes.  But, it’s still a tangled web to unweave.

In this day and age, the internet is just a necessary evil that all business owners have to live with on a day to day basis - whether we want to or not.  Over the course of the last year, I’ve become quite the website snob.  I see so many companies with websites that are horrible.  Either the writing is bad, the photos are crap, or they are so hard to navigate that I just move on to a competitor, swearing I’ll never let my websites get like that.

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The Retailer’s Perspective: So, that was Christmas

Last month I wrote about some of the craziness that was going to be brought into your store over the Christmas season - and I wasn’t talking about the good kind of craz...

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The Retailer’s Perspective: It’s the Crazy... I mean the Christmas Season

Well, well, well, here we are once again at the most important time of the year for the jewelry industry.   That time of the year that brings out the best of the crazy...

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The Retailer’s Perspective: Let’s talk Shoppes

Okay, just one more column about trade shops and I’ll return to my normal, hard hitting journalistic self.

Trade shops are a funny animal and nothing like a jewelry stor...

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The Retailer’s Perspective: Be kind to your jeweler in December

I recently spoke at the SJTA Show in Atlanta about dealing with trade shops in the jewelry business.   Afterwards, I had several people ask me to write about the topic...

The Retailer’s Perspective: Holy Cow! Look at the calendar

Hey, what the heck was that?   I got up this morning and got a cup of coffee, walked out to my deck, and had to walk back in and put on a sweatshirt.   Somehow or t...

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The Retailer’s Perspective: Adding back

The summer months have always been slow for my business.  Four years ago though, things were slower than normal with the Great American Recession looming on the horizon....

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The Retailer’s Perspective: July, 2012 - Looking Back...

Ten years ago, for reasons unbeknownst to me, I submitted a column to jewelry industry newspaper called Southern Jewelry News .  My favorite columnist Martha Richardson ha...

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The Retailer’s Perspective: The color of money

You know, I’ve been doing this self-employed thing for decades now.  I’ve had my successes and I’ve had my failures.  I’ve had my ups and downs, but I’ve gain...

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