Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective: Going down the Internet road

As I’m coming to grips with this thing called the Internet, I’m realizing a lot of things. For starters, it’s out of my hands. It’s just something I’ve got to deal with whether I want to or not. It’s here to stay and you either get your business on the bandwagon or you walk into one of those big box, chain jewelry stores in the mall and say, “Can I get an application?”

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The Retailer’s Perspective: Feeling like a ‘Bid-ness’ man again

There’s a strange feeling that I’ve been getting lately. It’s like dejá vu. It’s like something I’ve felt before, but not in a long time. It’s hard to des...

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The Retailer’s Perspective: A newbie perspective

I’ve had the pleasure the last several months of having a fresh faced jewelry industry newbie working in my store. Usually, the people around me on a day to day basis ...

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The Retailer’s Perspective: How do I attract customers in 2012?

Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to ...

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The Retailer’s Perspective: Let’s Get it ON!!!

Let’s makes this one short and sweet.  Here we are, December, 2011 and we all know what that means... Christmas in the jewelry business.

With few exceptions, most of us...

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The Retailer’s Perspective: It’s getting better all the time

As we’re about to enter another Christmas selling season, I’ve been noticing something that is making me very happy. I’m not losing money anymore. I can’t reall...

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The Retailer’s Perspective: Brick and Mortar still rules (kinda)

All you old timers out there like me remember the old days of doing business in this industry before the Internet.  Even though I have a really hard time remembering wha...

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The Retailer’s Perspective: My every September column...

September is always kind of special to me. It’s this time of year that reminds me of a second springtime. It goes something like this.

After every winter, humans are j...

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The Retailer’s Perspective: Paul, Paul, Paul...

Thirty four months ago I didn’t know Paul very well.  Yes, I had very regular encounters with him.  But, for the most part I didn’t give him much thought.  He was ...

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