Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective Exact same stone, different colors

Over the last two decades, something of a phenomenon has swept across our industry. So much so in fact that I don’t know how to handle it most times. See, I used to be the smart one in a one-on-one technical gemological discussion. Now it seems the home shopping channels have dumbed me down. Here’s how it happened.

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The Retailer’s Perspective: It’s October...again!

Two years ago this month the inevitable happened.  The world economy collapsed. As I prepare this year to go forward from October through December I can’t help but loo...

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The Retailer’s Perspective: “Can I pick your brain for a minute?”

A common question around my store is; “Have you got a minute? I’d like to pick your brain.” We’ve all heard those words countless times. Professionally, I don’t m...

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The Retailer’s Perspective: A trip down memory lane

I recently went to my 30th high school class reunion and gave the keynote address at the big formal event Saturday night. My presentation was supposed to rattle some long...

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The Retailer’s Perspective: Water, water everywhere - but not a drop to drink

On May 1st, 2nd, and 3rd of 2010, Nashville , TN experienced what is known in emergency response circles as an MCI - a Major Catastrophic Incident.  We fell victim to the wo...

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The Retailer’s Perspective: So that’s how you wanna play it...

What is it about lunch and craziness? One second I’m sitting outside on the patio of my store having a nice lunch (a Greek salad with grilled chicken, extra feta cheese...

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The Retailer’s Perspective: It was broken when you brought it to me

There is a phenomena that’s been around for thousands of years (or at least since 1978 when I started in the jewelry business).  It’s the ‘you ruined my jewelry’...

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The Retailer’s Perspective: The importance of March 9th

Usually, while writing my column, I’m projecting myself 30 - 45 days into the future.  Normally I’m trying to visualize when the paper will hit your mailbox and what...

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The Retailer’s Perspective: So, you wanna buy a Cert?

In the three decades that I’ve been in the jewelry business, a whole lot of things have changed. Some of them I’ve welcomed right from the beginning, and some of them...

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