Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective: Facts and fictions...

It’s been a while since I’ve done one of these so I thought I’d bring up one of my favorite topics... the wrong things people say about jewelry.

Diamonds can’t break because they’re so hard.

Wrong! Ask any jeweler who’s broken one - they’ll tell you different. Here’s the real story. There is a difference between Hardness and Toughness. Hardness is a stone’s resistance to scratching or abrasion. A diamond is the hardest natural material on the planet. The only thing that can scratch a diamond is another diamond. On the other hand, Toughness is a stones resistance to breakage or cleavage. A diamond, because it is so hard, has a relatively poor toughness. You can bump a diamond (hardness 10) into the corner of a glass showcase just right (hardness 6) and break it clean in two. Let a pair of pliers slip just right while you’re setting a diamond and you’ll break a chunk off before you can say Uh oh! And for the record, every diamond substitute to date will scratch glass.

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The Retailer’s Perspective Okay, who’s to blame?

As we find ourselves here at the beginning of 2010, we start a whole new era of responsibility. Everyone that is except a lot of the banking and Wall Street executives th...

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The Retailer’s Perspective And, just like that…

Here we are at Christmas, 2009. If you’re reading this, you’ve managed to survive the Great American Recession up to this point. How did we do it? Beats the hell out ...

The Retailer’s Perspective: Technology in a brave new world

About 2 or 3 years ago I was going to write about how retailers were dealing with the onslaught of employees bringing their personal cell phones into work. Right about th...

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The Retailer’s Perspective My new found love affair with the bulldozer...

I was born a long time after the great depression, but have known countless people in my life that actually lived through it. Many of our grandparents were shaped by it. ...

The Retailer’s Perspective: September 15th...

Yeah, I know to most people it's just another day. But this September 15th is one of the most important Tuesdays of the last couple of years. Why you ask? Let me explain....
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The Retailer’s Perspective: It’s a Brave New World

You know, I've been doing this jewelry thing for over 30 years now (yes, I started when I was 2). I've often wondered lately what my life would have turned out like if I ...
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The Retailer’s Perspective: And you looked so normal walking in the door...

Sometimes you can spot ‘em getting out of their car and sometimes they just outright surprise you. Yep. It's the crazies. They're baaaaccckkkk.

I had just perfected my n...

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The Retailer’s Perspective: Recession Recovery 101

Man, what a crazy ride we're on lately. I don't know about you, but I'm just tired of it! I am soooo ready to just get back to "life as I once knew it".

The o...

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