Columnists Chuck Koehler

Chuck Koehler

The Retailer’s Perspective: But... what if the customer IS wrong?

Seriously.  What if the person standing across the counter from you is clearly making a huge mistake? 

Yea, yea, I know the saying, ‘The customer is always right.’ I just don’t believe it half the time.  After decades of doing this kind of work, I’d like to think that I probably know more about this jewelry topic than the person across the counter.  That’s why they came to me in the first place!  Right?

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The Retailer’s Perspective: Woo Hoo... I made a sale!

About darn time!   And, before I could properly celebrate, my online store made another one, then another one.   It’s true what they say; you always remember your...

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The Retailer’s Perspective: In the path of disaster

As we all watched the tragedy unfold in Oklahoma and the Midwest over the last couple of weeks, it reminded me of a similar situation I was in about 5 or 6 years ago. &nbs...

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The Retailer’s Perspective: When the gold goes tumbling down!

I, for one, will be THRILLED!   I know a lot of you out there will be devastated, maybe even driven out of business if gold tanks, so let’s talk about it.

In 1978, I ...

The Retailer’s Perspective: This is harder than it looks!

About 12 years ago, in another life, I lived in an area of Nashville called Belle Meade.   Belle Meade was just nominated as the best place in the United States to ret...

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The Retailer’s Perspective: I hate it when that happens...

As I’m struggling with this whole Internet thing, I asked my readers for input on my websites and what I’m doing wrong in regards to them.   Well, apparently I’m...

The Retailer’s Perspective - You were warned!

I know a lot of business owners will disagree with me, but I don’t want everyone that walks through my front door or calls me on the phone to be my customer.   And, ...

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The Retailer’s Perspective: The other side of the Internet

Last January I made the decision that 2012 was gonna be the year that I got on the internet bandwagon and stayed there.   Well, I got on the bandwagon, and I stayed th...

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The Retailer’s Perspective: So, that was Christmas

Last month I wrote about some of the craziness that was going to be brought into your store over the Christmas season - and I wasn’t talking about the good kind of craz...

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