The summer months have always been slow for my business. Four years ago though, things were slower than normal with the Great American Recession looming on the horizon. Thank Heaven that August 2012 is a completely different story. Four years ago I was cutting back. Now, myself and many others are adding back.
Columnists 
Chuck Koehler
Chuck Koehler
Chuck Koehler
The Retailer’s Perspective: July, 2012 - Looking Back...
Ten years ago, for reasons unbeknownst to me, I submitted a column to jewelry industry newspaper called Southern Jewelry News . My favorite columnist Martha Richardson ha...
The Retailer’s Perspective: The color of money
You know, I’ve been doing this self-employed thing for decades now. I’ve had my successes and I’ve had my failures. I’ve had my ups and downs, but I’ve gain...
The Retailer’s Perspective: Do you charge for appraisals?
Hi. My name is Chuck, and I’m an addict.
I’m addicted to those shows about people that buy storage units, shows about pawn shops, and those shows about rummaging thr...
The Retailer’s Perspective: Going down the Internet road
As I’m coming to grips with this thing called the Internet, I’m realizing a lot of things. For starters, it’s out of my hands. It’s just something I’ve got to...
The Retailer’s Perspective: Feeling like a ‘Bid-ness’ man again
There’s a strange feeling that I’ve been getting lately. It’s like dejá vu. It’s like something I’ve felt before, but not in a long time. It’s hard to des...
The Retailer’s Perspective: A newbie perspective
I’ve had the pleasure the last several months of having a fresh faced jewelry industry newbie working in my store. Usually, the people around me on a day to day basis ...
The Retailer’s Perspective: How do I attract customers in 2012?
Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to ...
The Retailer’s Perspective: Let’s Get it ON!!!
Let’s makes this one short and sweet. Here we are, December, 2011 and we all know what that means... Christmas in the jewelry business.
With few exceptions, most of us...
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Columnists
| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Are you fishing for whales or minnows?
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| Brian Barfield | |
Modern Day Selling: Maximizing your store’s full potential
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| Mia Katrin | |
Spring Fever
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?
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| David Brown | |
What does a change in staff really cost you?
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| Bob Epstein | |
Successful retirement sale strategies
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| Brad Huisken, President IAS Training | |
25 Customer Service Commandments
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Glisten to me
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| Chuck Koehler | |
The Retailer’s Perspective: When the gold goes tumbling down!
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| George Prout | |
Applied Marketing 101: The next three stone
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| Brad Simon | |
Internet Marketing Strategies: Follow your customer’s lead - text them!
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