Columnists Brad Simon

Brad Simon

Internet Marketing Strategies: 7 shopping days jewelry stores must know about this holiday season

While other holidays like Valentine’s and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watches and other gift items than Christmas. Christmas Eve and Christmas Day remain by far the major gift giving holidays in the United States, and jewelry remains a prime gift giving item.

While the time leading up to Thanksgiving all the way through Christmas Eve is important to advertise and promote your jewelry store, there are 7 days in particular you need to know about and customize special marketing messages and/or promotions for them.

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Internet Marketing Strategies

4 reasons why jewelers fail Facebook & what you can do about it!

A recent survey by Pew Research revealed four top reasons why people ‘Unlike’ a Business Page on F...

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Internet Marketing Strategies: Dos and Don’ts of Facebook Marketing Part 2

Last month we looked at the changes Facebook has made regarding Business Page and why Engagement Rates are diminishing. We started with a list of Don’ts, discussing met...

Internet Marketing Strategies: Dos and Don’ts of Facebook Marketing Part 1

Is your Facebook Page receiving less activity? Have you noticed your posts are reaching fewer of your fans?

If so, you are not alone. The reason this is happening is becau...

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Internet Marketing Strategies: The 4 Biggest Mobile Marketing Mistakes

 

There are more mobile devices in the United States than there are people!   Mobile has a 102.4% penetration in the US.   In 2014, there will be more than 2 billio...

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Internet Marketing Strategies: Pinteresting

Pinterest is one of the fastest growing social media websites ever. It is currently one of the top 5 most active and popular social media platforms on the Internet with o...

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Internet Marketing Strategies: Social Media Marketing

Social Media is one of the most powerful online tools for small businesses today. From a business perspective, there has never been a better way to reach millions of peop...

Internet Marketing Strategies: Video Marketing is cost-effective

With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a ...

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Strategies: What a Blast

Everywhere you go today you see some company advertising to text a word or phrase to receive a coupon or enter a contest. Text messaging has taken the marketing world by ...

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