Columnists Brad Simon

Brad Simon

Internet Marketing Strategies: Gaining new customers thru Local Search Marketing

How many of you would like to have more customers in your retail store?

If you wanted new customers in the past there were two main sources in which to advertise. They were the newspaper and the phone book.

It has been said that someone has written a book about the past two years in the retail jewelry industry, and the book starts with chapter eleven. Now, if you think that the retail jewelry industry has had it tough in the last couple of years, imagine being in the daily newspaper industry. Daily newspaper advertising is going away. This is not going be a source for us anymore.

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Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those change...

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Internet Marketing Strategies: Links, Citations, and Reviews

Ever since Google improved their Maps a few months ago, getting listed in their 7 pack has become one of the best ways for local retail stores to be found online.  In my...

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Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build autho...

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Internet Marketing Strategies: The 2010 Smart Phone explosion! - Is your marketing ready?

Move over iPhone - you have competition.  This past fall Verizon introduced the Droid which officially began the Smart Phone revolution. It is full featured, super fast,...

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Internet Marketing Strategies: Google Local Business Center

During the past year, Google has made some major changes in Local Search, making it vitally important that every brick-n-mortar retail business establish their Local Prof...

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Internet Marketing Strategies: The problem with and solution to SEO and Yellow Pages

Today there exists an unprecedented opportunity for local retail businesses to market their services and products online.  Many small business owners will miss this oppo...

Internet Marketing Strategies: Local search marketing

Even though it is still in its infancy, Local Search is shaping up to be one of the dominant players in Internet Marketing.

Facts:

  • 30 percent of all search queries are Loca...
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