Columnists Brad Simon

Brad Simon

Internet Marketing Strategies: Mayday Alert - Do you have a quality website?

Internet Marketing is constantly changing. To be successful when marketing online you need to keep informed and make improvements in your marketing plan when those changes affect you. Google typically makes 400 to 600 changes a year in their algorithms, effecting how they rank websites in their searches.  Many of these frequent updates have little affect on the typical website.  However, sometimes a Google algorithm change is substantial enough that it not only affects a majority of websites, but also signals a change to the future of search engine rankings.

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Internet Marketing Strategies: Social Change

The Internet is constantly changing and evolving and that fact has never been more evident than the past few months. Not only has the Internet become more Social, Social ...

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Internet Marketing Strategies: Links, Citations, and Reviews

Ever since Google improved their Maps a few months ago, getting listed in their 7 pack has become one of the best ways for local retail stores to be found online.  In my...

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Internet Marketing Strategies Internet marketing using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store’s website.

2.  Build autho...

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Internet Marketing Strategies: The 2010 Smart Phone explosion! - Is your marketing ready?

Move over iPhone - you have competition.  This past fall Verizon introduced the Droid which officially began the Smart Phone revolution. It is full featured, super fast,...

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Internet Marketing Strategies: Google Local Business Center

During the past year, Google has made some major changes in Local Search, making it vitally important that every brick-n-mortar retail business establish their Local Prof...

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Internet Marketing Strategies: The problem with and solution to SEO and Yellow Pages

Today there exists an unprecedented opportunity for local retail businesses to market their services and products online.  Many small business owners will miss this oppo...

Internet Marketing Strategies: Local search marketing

Even though it is still in its infancy, Local Search is shaping up to be one of the dominant players in Internet Marketing.

Facts:

  • 30 percent of all search queries are Loca...

Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, F...

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