Columnists Brad Simon

Brad Simon

Internet Marketing Strategies Facebook: the new ‘Face’ of business marketing Part 2

Facebook Pages are for businesses.  Your customers and potential customers can then become “Fans” of your business page.  Because of this association to the page, Facebook Business Pages are most often referred to as “Fan Pages”.

You can have as many Business Pages as you want.  You can (and should) set-up Business Pages for any and all business activities and/or products of your store.  You should first set-up a main Facebook Page for your store using your store name.  Then over time start making additional Facebook Pages on all aspects of your business.  For example you could make a page for jewelry repairs, custom designed jewelry, appraisal services, diamonds, gemstones, engagement and wedding rings, different lines of jewelry and watches you carry, etc.

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Internet Marketing Strategies Facebook: The new ‘Face’ of business marketing part 1

It's been said that if you are being chased by a bear in the woods you don't have to be able to out run the bear. You only have to out run the person next to you. The s...

Internet Marketing Strategies: Online video ads

During the past 18 months nothing has received better results in Google for us than Online Video Ads. We have seen some of our videos get in the top 10 Google search wit...
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Internet Marketing Strategies: The world is all a-Twitter

Twitter, www.twitter.com , is one of the hottest social networks on the Internet. For businesses, Twitter is word-of-mouth advertising on steroids. Its power is unprecede...

Internet Marketing Strategies: Your Google Profile

Those who follow this column know I'm all for using Social Media websites to market your jewelry store. However, I don't jump on every Social Media website that comes al...
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Internet Marketing Strategies: Online stores 101

Selling jewelry online can be a highly profitable venture or the biggest waste of time and money you have ever spent. The difference is generally in the approach you tak...
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Internet Marketing Strategies: Your link to high search engine rankings

In last month's article we looked at the importance of building links to your website and general information about building links. This month we will look at specific p...

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Internet Marketing Strategies: Link Strategy

Links to your website provide two important benefits in getting customers to visit it. The first is if any of your potential customers are visiting the website that host...

Internet Marketing Strategies: The power of Viral Video

In an earlier column, I wrote about using online video as an effective yet inexpensive method to market your store. This past Christmas Season we saw one jewelry company...
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