Columnists Brad Simon

Brad Simon

Internet Marketing Strategies - Keywords the key to Internet success

Keywords are the words and phrases that people type into a search engine in order to find a website offering the information they are looking for. The search engine uses the keywords to decide which webpages to deliver in their results pages. That's why Keywords are crucial to your online marketing. Choose the right ones and use them in your website correctly, and you can rank well on Google, Yahoo, MSN or any other search engine. Ignore them and your pages will rarely be found.

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Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry store. However, what may be surprising is the best place to do that online promotion is YouTube!

That's right. YouTube, that website with all the crazy videos posted by teenagers and humorous home movies of the grandchildren, and other video hosting websites like Yahoo Video and Veoh are some of the BEST places to advertise your store and the brands you carry.

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