Columnists Brad Simon

Brad Simon

Internet Marketing Strategies: Mobile coupons

Mobile Coupons are an extremely affordable and effective marketing tool. According to recent studies by Mobile Commerce Daily, 66% of consumers would like to receive text offers from retail stores with which they do business, and those numbers are expected to rise rapidly over the next year.  However, only 23% of consumers have actually received an offer from a store on their phones.  Why? Because retailers are falling far short of consumer expectations.

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Internet Marketing Strategies: Why people don’t “like” you? Part 2

Last month we looked at reasons why Facebook users don’t like your page, or once they liked your page will unlike it later.   This month we will continue the discuss...

Internet Marketing Strategies - Why people don’t “like” you? Part 1

You worked hard on your Facebook page and expect to see rapid growth in your Fanbase.   After all, your store carries the finest jewelry and watches in the area and yo...

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Internet Marketing Strategies: Internet offers Part II

Last month we took a look at a new method to use the Internet to drive consumers into your store.   We then discussed the popularity of this method as well as creating...

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Internet Marketing Strategies: Internet offers Part 1

 

If you are a regular reader of my column, you know that Internet Marketing is constantly changing.   What worked last year may not work now. Learning about and takin...

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Internet Marketing Strategies: Customer Appreciation Sale

The ultimate marketing sin is taking your customers’ loyalty for granted

A Customer Appreciation Sale is just what it sounds like.   It’s giving your clients ...

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Internet Marketing Strategies: Planning your online Christmas promotions

While other holidays like Valentine’s and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watche...

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Internet Marketing Strategies: A coded message

There is a new tool available to retailers today that can help you to market your store and bring in new customers as well as make shopping in your store more interactive...

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Internet Marketing Strategies: Need customers? There’s an app for that!

Mobile Marketing is NOT the wave of the Future. It’s RIGHT NOW!

Your customers are using mobile devices 24 hours a day, 7 days a week. If you have not already done so -...

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