Columnists David Brown

David Brown

When did you last ask yourself what you really wanted from your store?

Caught up in the day to day business of trying to make a living, it is easy to forget the purpose behind doing what you do – or even whether you still have a purpose anymore. The bright eyed enthusiasm of youth may have even given way to a hint of cynicism about how things have worked out! Don’t despair - you’re not alone. Everyone goes through this from time to time. But if it has happened you need to get yourself back on track.

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We don’t always do what’s best for us

My friend’s daughter has a loose baby tooth. The other tooth has been trying to get through for a while and is pushing at it from underneath. Now, it would be easy to g...

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Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

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Do you need to buy that item right now?

You know the situation. A vendor has just called and advised they will be in the area tomorrow and would love to show you their new range. You’ve just opened the bank a...

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The importance of staff communication

The importance of staff communication

This may seem an unusual topic – after all, telling staff what’s going on in the store should be a forgone conclusion. But sadly, it’s one of those things that so o...

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Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

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Are you doing the $100 tasks?

One of the downsides of being a small business operator is the many hats that have to be worn. You’re often the human resources department, the company President, the m...

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Reorder your way to a profitable 2010

Now that the end of year rush is over, the first few months of a new year can see more cash flowing out than flowing in as December purchases fall due for payment.  In a...

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Have you bought a job or do you own a business?

For most people, the appeal of self-employment can consist of a number of factors but the top two answers are probably a desire for greater income and more freedom.

Often ...

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