Columnists David Brown

David Brown

Three good reasons why diamonds need to be the backbone of your business

If a jeweler returned from the 1950s, would he recognize the retail landscape that jewelers have to deal with today? Probably not. The consumer of the 21st century is a different beast to what they would have encountered, and technological developments, the development of the shopping mall at the expense of the strip, and Internet selling have all changed the environment almost beyond recognition – some of these changes for better and others, it might be argued, for worse!

Read more...
 

When did you last ask yourself what you really wanted from your store?

Caught up in the day to day business of trying to make a living, it is easy to forget the purpose behind doing what you do – or even whether you still have a purpose an...

Read more...

We don’t always do what’s best for us

My friend’s daughter has a loose baby tooth. The other tooth has been trying to get through for a while and is pushing at it from underneath. Now, it would be easy to g...

Read more...

Your customers don’t think “Cost Plus” and neither should you

One of the most controllable yet neglected areas of jewelry retailing is mark up. Most new product coming into a store is priced on a standard mark up percentage. The ass...

Read more...

Do you need to buy that item right now?

You know the situation. A vendor has just called and advised they will be in the area tomorrow and would love to show you their new range. You’ve just opened the bank a...

Read more...

The importance of staff communication

The importance of staff communication

This may seem an unusual topic – after all, telling staff what’s going on in the store should be a forgone conclusion. But sadly, it’s one of those things that so o...

Read more...

Setting your retail price – what’s cost got to do with it?

Most retailers depend on a cost plus mentality when it comes to setting their retail price on goods. This week David Brown investigates a more profitable alternative.

Apol...

Read more...

Are you doing the $100 tasks?

One of the downsides of being a small business operator is the many hats that have to be worn. You’re often the human resources department, the company President, the m...

Read more...

Reorder your way to a profitable 2010

Now that the end of year rush is over, the first few months of a new year can see more cash flowing out than flowing in as December purchases fall due for payment.  In a...

Read more...
Page 5 of 6
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

ASHI introduces “Holiday Love” Marketing Program

(NEW YORK) - ASHI, a premier diamond jewelry manufacturer servicing only independent jewel...

 

Box Brokers’ unveils new interchangeable tray display series

Box Brokers Group, an independent jewelers-focused source for innovative designs in packag...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo