Columnists David Brown

David Brown

The importance of maximizing your average sale

I often get asked by clients, “Why the pre-occupation with average sale?” As they rightly point out, increasing the average sale with the same number of customer transactions is the same as increasing the number of customer transactions with the same average sale.

I’m all for increasing both, but as most people know concentrating on one thing at a time is a more successful recipe for change than trying to do too much at once.

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Make the most of those busier shopping days

Now that the holiday season is behind you it’s time to look at the road ahead and try to maximize those key customer buying occasions during 2013.

Of course, the year ge...

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Has your business had its annual servicing?

No, you haven’t got your jewelry publications mixed up with your favorite car magazine! There are a lot of similarities between your vehicle and your business... both h...

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You need a skilled fisherman to sink the biggest fish

There’s an old saying you may be familiar with regarding staff training: “You may not want to train your staff in case they leave... but what if you don’t train them...

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Buying well starts with planning well – 10 steps to making those vendor visits more enjoyable

We all have good intentions when it comes to controlling our buying budget, but often we find ourselves in a reactive situation rather than a proactive one when making ou...

Is your business ready to sell?

Chances are, at some stage in the future you are going to look to sell your business. Even if it is being passed down to family members there are a few steps you need to ...

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Your key business partners

If you’re a sole trader or a family operated business you may be wondering who I am talking about in the title. After all, you’re the only owner right? That may be tr...

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Building on Bridal

With a slowing in silver and the market in diamonds having renewed interest, it’s a good time for any jeweler to revisit their bridal business. Many will probably feel ...

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Are you fitting a square peg in a round hole?

If there are two areas of retailing that retailers say cause them the greatest amount of frustration – they would be inventory and staff. Aged inventory at least afford...

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