Columnists Charles Neugebauer

Charles Neugebauer

Beads, Beads, Beads - Part 1

Let’s face it, there should be no denying the bead craze that has swept through the jewelry industry.  If you’re anything like I was about a year ago, you may find yourself in quite a quandary, asking yourself, “How will my store handle beads?”

Well, like it or not it’s time to cast your lot into this crazy new world of beads.  As a fellow retailer, it’s only right that I share with you some of my experiences and a lot of what I have learned.  The power of this concept is not without merit.  These little beads generate incredible merchandise turns, decent profit margins, and almost fanatic followers.  It’s a craze that we haven’t seen in many, many years and, for some stores, it’s been a savior.

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Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for free. My customer’s incredulous reply, “Is that the best you can do?” I was friendly, of course, and replied that was a great deal, but the customer left anyway.

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