Let’s face it, there should be no denying the bead craze that has swept through the jewelry industry.  If you’re anything like I was about a year ago, you may find yourself in quite a quandary, asking yourself, “How will my store handle beads?”

Well, like it or not it’s time to cast your lot into this crazy new world of beads.  As a fellow retailer, it’s only right that I share with you some of my experiences and a lot of what I have learned.  The power of this concept is not without merit.  These little beads generate incredible merchandise turns, decent profit margins, and almost fanatic followers.  It’s a craze that we haven’t seen in many, many years and, for some stores, it’s been a savior.