Columnists Suzan Alexander Weir

Suzan Alexander Weir

Is your location relevant?

By relevant I mean, is your location working for you today and for tomorrow? Is it bringing in traffic that is your desired customer base? Is traffic flow and parking easy for your customers to drop by frequently. Is it near other areas your customers typically shop so you are always a visible reminder to these customers? Does the interior and exterior vision send the message you desire to your market?

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Where will you get your 2011 increases?

The hustle and bustle of the holiday season is over. It often means make or break for the year especially during recent economically stressed times. Whether you are in ...

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Reach out to Millennials – Part II

In Part 1 of this series we discussed who are the Millennials and how can an individual Jewelry Professional/Store use their assets to reach out to broaden the Millennial...

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Reach out to Millennials - our future industry leaders

How did you get started in the jewelry business?  Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business.  ...

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IDDeal Card scores high marks with retailers

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