Columnists Bill Warren

Bill Warren

The allure of “The Magic Bullet”

How many of you have had this thought: “Some day my jewelry store will be humming with biz and when I get there, I can lay back and just watch the profit roll in. All I’ve got to do is find the magic bullet to get me there!”

Yes, I’m guilty of thinking this thought more than once, and its something I often hear from other jewelers. So many of us think that “when we get there” we can lay back, take it easy and not have to push so hard.  Well friends, I don’t have a magic bullet to give you, but perhaps I can share a few things that will make your biz more fun and more profitable!

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A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?   Did I mention that it is also very pro...

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How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?   You sit and think about it, but you’re just not sure what to do?   As I write this article, the New...

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Perseverance - The Key to a Jeweler’s Success

Twenty years ago my wife and I opened our jewelry store in downtown Hudson, NC.   Like many of you, we got started on a “wing and a prayer.”   I had been runnin...

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Bloom where you are planted

Sitting around the table at a restaurant was a group of jewelers enjoying good food and fellowship together after a long day at a jewelry trade show.   I couldn’t he...

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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How to put voice broadcasting to use in your jewelry store

One day I got home from work to discover I had a personal message on my answering machine from a politician seeking my vote. A few days later while checking my answering ...

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Let’s have a party - Instead of a sale!

Let’s turn the party music up, break out the food and drink and have some fun, shall we?   That is what many of your customers are waiting for you to do!   It see...

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Adapt or die... the choice is yours

Adapt or die - that’s kind of an abrupt title for an article isn’t it?   Before I get into the meat of this, let me digress for a moment.

Like many of you, I have a...

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