Columnists Bill Warren

Bill Warren

How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?  You sit and think about it, but you’re just not sure what to do?  As I write this article, the New Year has recently started and I find myself being reflective about things, but looking forward as well.  Many things we tried in our jewelry store worked well last year, but some of the marketing, strategies and events were clunkers just like any other business has.

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Perseverance - The Key to a Jeweler’s Success

Twenty years ago my wife and I opened our jewelry store in downtown Hudson, NC.   Like many of you, we got started on a “wing and a prayer.”   I had been runnin...

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Bloom where you are planted

Sitting around the table at a restaurant was a group of jewelers enjoying good food and fellowship together after a long day at a jewelry trade show.   I couldn’t he...

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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How to put voice broadcasting to use in your jewelry store

One day I got home from work to discover I had a personal message on my answering machine from a politician seeking my vote. A few days later while checking my answering ...

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Let’s have a party - Instead of a sale!

Let’s turn the party music up, break out the food and drink and have some fun, shall we?   That is what many of your customers are waiting for you to do!   It see...

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Adapt or die... the choice is yours

Adapt or die - that’s kind of an abrupt title for an article isn’t it?   Before I get into the meat of this, let me digress for a moment.

Like many of you, I have a...

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Are you fishing for whales or minnows?

A high profile bank robber was questioned after being captured about his life of crime.   The biggest question that the investigator wanted to know was, “Why did you ...

How to recognize a new client & get them back in again

Question: How many times have you visited a business for your first time, made a purchase and in a week or so, received a welcome letter or packet from that business?  ...

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