When I first opened my jewelry store, I had a situation arise that I have never encountered before, or since! This unusual encounter also got me thinking.
It has been said that we American’s really do open our mail over the trash can. Our junk mail is treated as welcome as a rodent/pest would be in our home. However, ce...
USP or Unique Selling Proposition is a term that has been around for quite a while. How can it help you in your jewelry store?
First of all, a USP is a one sentence to o...
You won’t be able to wait for your telephone to ring!Sometime ago, I had a competing jewelry store in our town go out of business. While looking through the Yellow Pa...
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