Columnists Bill Warren

Bill Warren

Annoying pest or welcomed guest? That really is the question...

It has been said that we American’s really do open our mail over the trash can. Our junk mail is treated as welcome as a rodent/pest would be in our home. However, certain types of direct mail, advertisements, etc. are welcomed warmly just like a guest in our home. So, how do you avoid being an annoying pest and become a welcomed guest?


What is this “USP” thing I keep hearing about & how will it help me?

USP or Unique Selling Proposition is a term that has been around for quite a while.  How can it help you in your jewelry store?

First of all, a USP is a one sentence to o...


How would you like a proven way to get new customers in your door at almost no cost?

You won’t be able to wait for your telephone to ring!

Sometime ago, I had a competing jewelry store in our town go out of business.  While looking through the Yellow Pa...

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Gabriel & Co. unveils Amavida

Popular fine jewelry brand’s new Bridal Collection (NEW YORK) – Gabriel & Co.,...


Frank Reubel unveils Petite Bridal collection in Vegas

Frank Reubel Designs released a collection of Petite Bridal that was a huge success at thi...

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