Columnists Bill Warren

Bill Warren

“Modeling” for success

Thinking back to your childhood, you probably remember those special people who occupied “Hero Status” in your mind.  My personal favorites were usually Marvel Comics’ characters such as Spiderman and Iron Man. Undoubtedly, you had yours.  As you got older, you found those certain people that you looked up to as Role Models. Perhaps you patterned your dress, speech, habits and ethics after these people.  This in its simplest form is what is known as “Modeling.”

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New Year’s Resolutions for the independent jeweler

So, you’ve made it through yet another holiday season, paid the bills (hopefully), reviewed what worked and what didn’t and are ready for a fresh start in 2013!  ...

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How being a character will help you do business (Part II)

How being a character will help you do business (Part II)

Sometime ago, I wrote an article about how I developed the character/persona of Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing).   This dual personality (if yo...

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10 ways to ramp up your holiday marketing for a successful season

10 ways to ramp up your holiday marketing for a successful season

Have you ever made it to the month of November and thought: “What in the world am I going to do to bring customers in my door this Christmas?   Should I run a newspap...

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If I only had one bullet...

Imagine if you will that you are back in the old days of the wild, wild west.   The bad guys have you pinned down and boxed in within a canyon.   Gun fire blazes al...

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Bring out the “Maverick” in you

The late, great motivational speaker, radio personality and author Earl Nightingale was once asked what the secret to success in business was.   His answer revealed mu...

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Stuller Bridge – a must see for “Tomorrow’s Jeweler”

Yes, normally I write columns on the subject of marketing, but this one will be a bit different.  What does Stuller’s Bridge event have to do with marketing?  Maybe n...

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You have not because you ask not

Lest ye think I am about to launch into a biblical sermon, let me say that the above quote from the Bible is very applicable to business in every sense.  Perhaps you are...

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Mastering the Art of Upsell for added profits

Here is a simple principle which, when put to use in your store, will add massive profits and value to your bottom line. Some call it the Upsell while some refer to it a...

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