George Prout
Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is an important objective, then the extent to which you’ll accomplish your goal will be dependent on the development of an effective strategy. In this article and the next, we will consider how to build that strategy.
Gems One’s Gemstar kiosk credit program delivers strong results
Last May, I wrote about the impending launch of a multi-lender consumer financing program aimed at provid...
As I write this, I am returning to America from the Vicenzaoro Show on a Delta 767 bound for Kennedy airport. The Winter Vicenza Show is the annual starting point for sty...
As I write this, it’s the evening of December 22, and I’m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of Decembe...
As the nineteenth century drew to a close, scientists could reflect with satisfaction that they had discovered pretty much all of the mysteries of the physical world: ele...
Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let’s take a pragmatic look at the question of how ...
Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offerin...
As a student of history, it has always seemed a bit surprising to me that American society has enjoyed such extraordinary tranquility, given the fact that our country was...
For the past year, I’ve been investigating a new way of offering credit in retail jewelry stores that potentially represents an enormous breakthrough. The implications ...
| Bill Warren, DDJM (Doctor of Dynamic Jewelry Marketing) | |
Are you fishing for whales or minnows?
|
|
| Brian Barfield | |
Modern Day Selling: Maximizing your store’s full potential
|
|
| Mia Katrin | |
Spring Fever
|
|
| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?
|
|
| David Brown | |
What does a change in staff really cost you?
|
|
| Bob Epstein | |
Successful retirement sale strategies
|
|
| Brad Huisken, President IAS Training | |
25 Customer Service Commandments
|
|
| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: Glisten to me
|
|
| Chuck Koehler | |
The Retailer’s Perspective: When the gold goes tumbling down!
|
|
| George Prout | |
Applied Marketing 101: The next three stone
|
|
| Brad Simon | |
Internet Marketing Strategies: Follow your customer’s lead - text them!
|
|
