Columnists George Prout

George Prout

Applied Marketing 101: December 2014 Forecast

As I write this, I’m seated in the Royal Hawaiian Hotel’s Surf Kanai Room at sunrise, having breakfast overlooking Waikiki Beach. It is an almost unimaginably pretty spot, and I can’t help but reflect on the celebrities, politicians, and merchant princes who must have sat in this very chair surveying this beautiful scene in days gone by. I am struck not only by the brilliance of the rising sun, but also the palpable afterglow of last night’s extraordinary Republican triumph, for today is Wednesday, November 5, 2014. So it’s a brand new day, not only for Hawaii, but for a new Republican controlled Senate.

Read more...
 

Applied Marketing 101: Millennials, co-creation, and the end of bridal as we know it

The extent to which Millennial consumers are behaviorally different from all preceding generations has been sufficiently dissected, measured, observed, and described else...

Read more...

Applied Marketing 101: Armageddon

The Serengeti ecosystem resides in a geographical region in northern Tanzania, extending to southwestern Kenya, and spanning some 12,000 square miles. In a repetitive sce...

Applied Marketing 101: 8 key jewelry trends for Christmas 2014

Applied Marketing 101: 8 key jewelry trends for Christmas 2014

One of the most enjoyable aspects of my job is doing the appropriate research and building a solid intellectual framework for developing insights into what will be hot fo...

Read more...

Applied Marketing 101: Understanding the implications of the Signet acquisition of Zales

One of my favorite movies is 1984’s “The Terminator,” the tale of a cyborg assassin sent back in time to kill Sarah Connor, mother of the as yet unborn leader of th...

Read more...

Applied Marketing 101: It’s time to start actually selling on the Internet (Part 1)

I accept as axiomatic the premise that rapid change is typically easy to detect, whereas incremental change may be far more difficult to recognize. We can confirm the val...

Read more...

Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds

There is a fundamental marketing concept called “Share of Voice,” which can be defined as follows: the ratio of the portion of advertising activities for one company ...

Read more...

Applied Marketing 101: Quod Erat Demonstandum

Among the many contributions of ancient Greek philosophers at the dawn of civilization, surely the field of “Logic” belongs near the top of the list. Logic wasn’t j...

Read more...

Applied Marketing 101: December 2013 forecast

As I write this, I have just finished a turn at the helm of my sister’s Hylas 46, an offshore sailing vessel she and my brother-in-law recently commissioned in order to...

Read more...
  • «
  •  Start 
  •  Prev 
  •  1 
  •  2 
  •  3 
  •  4 
  •  Next 
  •  End 
  • »
Page 1 of 4
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Elisa Ilana rings in the new year with fresh styles

(OMAHA, Neb.) - Elisa Ilana is a premier manufacturer of fine fashion jewelry, offering a ...

 

Roseco 2015 Catalog now available

Roseco, an industry-leading supplier of findings, mountings, stones, tools, and supplies i...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo