Columnists George Prout

George Prout

Applied Marketing 101: Using value and price to drive traffic (Part 1)

Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offering a terrific deal. But how do you create a sufficiently compelling offer without corrupting your margins? In this article and the next, we’re going to first examine this issue conceptually, and then offer some real world examples of how to put Price Theory into practice in the jewelry retailing environment.

Read more...
 

Applied Marketing 101: The view from England

As a student of history, it has always seemed a bit surprising to me that American society has enjoyed such extraordinary tranquility, given the fact that our country was...

Read more...

Applied Marketing 101: A credit program that competes with the malls

For the past year, I’ve been investigating a new way of offering credit in retail jewelry stores that potentially represents an enormous breakthrough. The implications ...

Read more...

Applied Marketing 101: The view from Hong Kong

The Boeing 777 is a long-range, wide-body, twin-engine jet airliner manufactured by Boeing Commercial Airplanes.  As Boeing’s first fly-by-wire airliner, it has comput...

Read more...

Applied Marketing 101: Probability and the primate brain

Nearly everything in life, as well as in business, can be represented by mathematical models. Even if you’re uncomfortable with math, your brain still creates models fo...

Read more...

The Sword of Damocles

Of the many Greek and Roman political philosophers whose writings provided the foundation for modern-day democracy, Marcus Tullius Cicero, who lived during the time of Ju...

Read more...

Applied Marketing 101: An empirical approach to December reorders

In the late 1800s, an economist named Vilfredo Pareto undertook a ground breaking study of the distribution of wealth in Italian society. He found, unsurprisingly, that e...

Read more...

Applied Marketing 101: In search of an effective private label credit program

How important is access to credit in the average consumer’s jewelry purchasing decision? If you study the data, you will discover that about half of all the jewelry bou...

Read more...

Applied Marketing 101: The Chocolates are coming!

One of my favorite aspects of my job at Gems One is directing our global product development team. In this role, it’s my task to try to guess what consumers will be ask...

Read more...
Page 3 of 4
Banner
Banner

Facebook Share

Share this article on Facebook

Hot topic

 

Elisa Ilana rings in the new year with fresh styles

(OMAHA, Neb.) - Elisa Ilana is a premier manufacturer of fine fashion jewelry, offering a ...

 

Roseco 2015 Catalog now available

Roseco, an industry-leading supplier of findings, mountings, stones, tools, and supplies i...

Media Kit

media-kit-sjn

media-kit-majn

Download now! pdf-logo