Columnists George Prout

George Prout

Applied Marketing 101: A foolproof method for increasing your bridal business

In times like these, the only sure path to sales and profits in the retail jewelry business is Bridal, so I emphatically urge you to focus your efforts on growing that portion of your business. Fortunately, there is a very specific course of action you can take this Fall that will seed your Bridal business for next year. Even better, this course of action is self-funding (in fact, it creates incremental sales and profits, in addition to expanding your customer base), so you’ll actually make money while creating next year’s Bridal customer base.

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Applied Marketing 101: How Neurophysiology impacts advertising effectiveness

In recent years, marketing practitioners have been making great strides in understanding how the brain receives, stores, and reacts to advertising messages. I’m fascina...

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Applied Marketing 101: The QR code/mobile tagging revolution part II

In the May issue, I addressed the impending explosion of QR Code usage in B to C communications, facilitating an application called Mobile Tagging that will allow retaile...

Applied Marketing 101: Beads and the Product Life Cycle Curve

Applied Marketing 101: Beads and the Product Life Cycle Curve

Scarcely a day goes by without at least one retailer asking my opinion on if, and when, the bead frenzy will end. It’s an important question, given the extraordinary de...

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Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Occasionally, technological changes occur that transform society in extraordinary ways. I’m sure you would agree that the development of the personal computer represent...

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Applied Marketing 101: The Social Media Marketing Model

There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented...

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Elisa Ilana rings in the new year with fresh styles

(OMAHA, Neb.) - Elisa Ilana is a premier manufacturer of fine fashion jewelry, offering a ...

 

Roseco 2015 Catalog now available

Roseco, an industry-leading supplier of findings, mountings, stones, tools, and supplies i...

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