Columnists George Prout

George Prout

Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Applied Marketing 101: How this funny looking little ink spot is about to change Everything

Occasionally, technological changes occur that transform society in extraordinary ways. I’m sure you would agree that the development of the personal computer represents just such a change. In this context, there have also been a series of “mini-revolutions” in which smaller incremental technological advances (e.g., the Internet, Cable TV) created transformational changes as well. In my view, we are on the threshold of a very big change, a societal embrace of a new technology that will fundamentally alter the way that retailers communicate with consumers.

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Applied Marketing 101: The Social Media Marketing Model

There is a revolution taking place right now in the way that retail businesses communicate with their customers. This revolution is so extraordinary, and so unprecedented, that most of us are still just beginning to understand its implications. In order fully to understand what’s happening, here’s a bit of background.

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