Columnists George Prout

George Prout

Applied Marketing 101: The next three stone

If you’re a regular reader of this column, or you’ve ever worked with me on advertising and merchandising plans for your company, then you know how much time and effort I put into understanding trends. Any student of our business can identify key trends that shaped specific periods   (S-link tennis bracelets, Y-necklaces, Three Stone, Circles, etc). What ultimately separates the winners from the losers is the capacity to understand the forces that create these trends, so that you can properly anticipate and react to them.

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Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is a...

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Applied Marketing 101: How to offer credit like the chain stores

Applied Marketing 101: How to offer credit like the chain stores

Gems One’s Gemstar kiosk credit program delivers strong results

Last May, I wrote about the impending launch of a multi-lender consumer financing program aimed at provid...

Applied Marketing 101 - The view from Vicenza

As I write this, I am returning to America from the Vicenzaoro Show on a Delta 767 bound for Kennedy airport. The Winter Vicenza Show is the annual starting point for sty...

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Applied Marketing 101: The disappearance of the big spenders

As I write this, it’s the evening of December 22, and I’m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of Decembe...

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Applied Marketing 101: 2013: The incipient arrival of the digital natives

As the nineteenth century drew to a close, scientists could reflect with satisfaction that they had discovered pretty much all of the mysteries of the physical world: ele...

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Applied Marketing 101: Using value and price to drive traffic (Part 2)

Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let’s take a pragmatic look at the question of how ...

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Applied Marketing 101: Using value and price to drive traffic (Part 1)

Anyone engaged in retail understands that in today’s environment, it’s hard to drive traffic without providing your target audience with a sense that you’re offerin...

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Applied Marketing 101: The view from England

As a student of history, it has always seemed a bit surprising to me that American society has enjoyed such extraordinary tranquility, given the fact that our country was...

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Stuller’s Packaging, Displays & Gifts catalog

(LAFAYETTE, La.) - U.S. based manufacturer and distributor, Stuller is pleased to announce...

 

Frederic Duclos introduces new two-tone product

Frederic Duclos is pleased to present his newest two-tone inspirations. Featured here (...

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