The Seven Simple Truths
Truth #4: Connecting with customers is the new way to success
For many years the training industry in retail has mainly focused on sales techniques and tactics as a way to produce numbers and create business. There have been many great lessons on how to sell your customer and maximize the sale’s full potential. If you have been in the industry for a while, I am sure you have heard the same training lessons over and over, which are spun many different ways. For a season it was very productive and produced very good results. However, somewhere along the way it has lost it’s effectiveness and here we are today.