Columnists Brian Barfield

Brian Barfield

Modern Day Selling: The Seven Simple Truths - Truth #3: There is often success in longevity

Today I am going to offer you some valuable insight that could impact your career in a meaningful way. In today’s retail world there is a great deception at work that often leads many staff members astray. It is the belief that the grass will be a lot greener on the other side of the fence. Say there is a similar position that opens up, pays a little more, and with smoke and mirrors promises a windfall. The temptation to take a leap of faith is great! In the words of a wise mentor, “You better make sure you have a parachute before you jump off that cliff!”

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Modern Day Selling: The Seven Simple Truths

Truth #2: Understanding how to make lasting change

Have you ever addressed an issue thinking that you had solved the problem, only to find out later that it still ex...

Modern Day Selling: The Seven Simple Truths - Truth #1: People are People

Today I am excited to start a new series that will offer you fresh insight that is designed to help enhance your sales career and performance. Over the next few months I ...

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Modern Day Selling: Effective Closing

Have you ever really thought deeply about the concept of closing a sale?   For many sales associates closing can be very complicated and complex. It often is the harde...

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Modern Day Selling: Article 6: Selling with vision and insight

In our journey to discovering new avenues to success, I hope that you have found great satisfaction in connecting with your customers in a new way. At this point you have...

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The Modern Day Sales Presentation: Managing your sales presentation

In last month’s article I shared some insight into examining your selling style and how to create a selling style that is more effective with the modern day customer. T...

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The Modern Day Sales Presentation: Creating your selling style

Along our journey to discovering the modern day sales presentation, I have shared with you insights that have revolutionized my sales career. I hope the importance of see...

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The Modern Day Sales Presentation: Establishing trust to open lines of communication

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? The first thing that comes to my mind...

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The Modern Day Sales Presentation: Connecting with the Modern Day Customer

In the beginning your sale has unlimited potential. It has the potential to be quick, easy and effortless. It also carries the potential to be a long-winded, drawn-out ma...

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