Columnists Brian Barfield

Brian Barfield

Modern Day Selling:Sales Truth #4: Serving while Selling: a forgotten pastime

In last months article we discussed the power of self examination. Hopefully, you found great insight into taking control of your sales career and destiny. This month we focus on truth number four that will lead you to lasting success. It is the benefit of serving your customer as you are selling them.

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Modern Day Selling: Sales Truth #3: The Power of Self Examination

Last month I shared with you some insight on ways to overcome you fears that hold you back from greatness. This month we move forward to sales truth number three on the p...

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Modern Day Selling Truth #2 to Lasting Success: Overcoming your Fears

Truth #2 to Lasting Success: Overcoming your Fears

Last month, we began a journey that will lead you to lasting success. The first truth we discussed was examining the use...
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Finding Lasting Success with Truth

Many years ago our forefathers laid a path to find a lasting success. It was built on the core principles of trust, honesty and integrity. This business practice created ...

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Creating the Simple Minded Customer

We close out this series on the four basic customer types by focusing on our main goal. It is the goal of creating the Simple Minded Customer.

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Checkmate: Selling an Analytical Customer

Last month I shared with you three keys to successfully selling a Demanding Customer . This month we move forward to selling the Analytical Customer . In order to successfull...

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Swimming with the sharks: selling a Demanding Customer

Last month I shared with you three ways to successfully sell a guarded customer. This month we turn our attention to selling the demanding customer.

Of all the four custom...

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Lifting the veil: selling a Guarded Customer

Last month I shared with you the four basic customer types - Simple Minded, Demanding, Analytical and Guarded . Every customer that you meet will fall into one of these four ...

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The four basic customer types

Over the years we have been trained to understand the four basic personality types. Some use animals such as lions, monkeys, giraffes and turtles; others use Dominant, Ex...

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