Columnists Brian Barfield

Brian Barfield

Modern Day Selling: Fishing for Sales article 3: Using the right bait

In this final article on fishing for sales we are going to examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. Thus far we have discussed finding the proper location (finding the hot spots) and using the right equipment (selling skills and knowledge). This month I will share with you the importance of using the right bait. I would like to start off by sharing with you a life-story that will perfectly illustrate what we see going on in the world of sales today.

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Modern Day Selling: Fishing for Sales article 3: Are you using the right equipment?

In last month’s article we discussed the importance of finding the right location, or hot spot, when it comes to fishing and sales. As we move forward this month I am g...

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Modern Day Selling: Fishing for sales: Finding the hot spots

In last month’s article I shared with you the concepts of successful fishing and how it relates to the sales floor. There are three important things that you will need ...

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Modern Day Selling: Fishing for sales: Are you a good fisherman?

In the world of sales today we are judged based on our performance. Those who perform well often find success and fulfillment. Then there are those who underachieve and f...

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Modern Day Selling: Maximizing your store’s full potential

As we close out this series on The Modern Day Store, I think that it is fitting that we end with maximizing your stores full potential . In many of our stores today I can a...

Modern Day Selling: The Modern Day Store: Article VI Creating the modern day store environment

In last months article I shared with you how to understand your defining moments in life. By piecing together these moments you were given insight to see the big picture ...

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Modern Day Selling - The Modern Day Store: Article V Understanding your defining moments in life

There are many great truths I have shared in my previous articles that are designed to bring value and purpose to your career and life. This month I am very excited to sh...

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Modern Day Selling: The Modern Day Store: Article IV, The two became one again

Modern Day Selling: The Modern Day Store:  Article IV, The two became one again

Have you ever had a negative life experience that later proved to be a divine intervention? I had such an experience (that actually created a chapter in my book) and it w...

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Modern Day Selling - The Modern Day Store: Article III

Beginning the process of reconnecting

In this third article of creating The Modern Day Store we are going to focus on the process of reconnecting owners and sales associat...

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