Columnists Aleah Siegel

Aleah Siegel

The good news!

 I have several girlfriends who do not yet have boyfriends, but they still know which engagement ring they want. Women want diamonds! The Knot says that almost half of the women who visit their website are not even engaged.

My beautician has a diamond tattoo on her chest. So do a lot of other people I have meet. People love diamonds so much that they put a mere symbol of a diamond permanently on their bodies. When selling diamonds on the road I have passed Diamond BBQ, Diamond Cleaners, and even Diamond Elementary School. People just love diamonds.

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Jewelers - Go Green and close more sales!

Why did your customer not buy that bracelet? Why did the lady who really liked that necklace walk out without buying it? Because she has a necklace!

Yes, she likes yours more,...

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The truth about EGL International certs

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“But I can get a diamond on the Internet for Cheaper!”

You ever hear this? If a customer tells you about a diamond they “saw” on the Internet don’t sweat it! You did the tough part. They are already in your store. Now i...

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