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The Retailer’s Perspective: Appraising jewelry my way

The Retailer’s Perspective: Appraising jewelry my way

With all the hubbub going around lately about bogus diamond certifications, I thought I’d discuss the other side of the scenario - assigning monetary values to all of those VSs and SIs and Gs and Hs. Having done thousands and thousands of appraisals throughout the years, I thought I’d show you how I assign dollar values to those shiny rocks and glittery gold objects. And the ring we’re going to appraise is the one in the picture.  Let’s get to work.

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“Think of it as an investment” Gems & jewelry as an investment - Part II

How many times when selling engagement rings, diamonds and high end jewelry have you encouraged your clients by reminding them that it’s an investment? Speaking knowled...

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24 Karat Corner: My love/hate relationship with Apple

First of all, I hope you don’t have time to read this column right now. With Christmas just weeks away, I hope your in-box is over flowing, and if you are reading these...

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The Story Behind the Stone: Pink Possibilities

The Story Behind the Stone: Pink Possibilities

Oh the hubris over fancy pink diamonds! Admittedly they are objects of desire and their at-auction price really depends on who’s bidding that day, keeping in mind the l...

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Modern Day Selling: The Seven Simple Truths Truth #6: Setting the proper foundation is the key to a successful career

Today I am going to offer you some valuable insight that has the potential to impact your sales career in a meaningful way. It is the importance of making sure a proper f...

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Why follow through is your most important job

There are many reasons why retailers can fall on bad times. These may include absence of customers, shortage of resources or other events over which they have no control....

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Applied Marketing 101: December 2014 Forecast

As I write this, I’m seated in the Royal Hawaiian Hotel’s Surf Kanai Room at sunrise, having breakfast overlooking Waikiki Beach. It is an almost unimaginably pretty ...

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The weekly One-on-One

The secret to any great relationship is, without a doubt, communication. That is especially true in hiring, training and retaining great salespeople. I believe that every...

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