I accept as axiomatic the premise that rapid change is typically easy to detect, whereas incremental change may be far more difficult to recognize. We can confirm the validity of this proposition by conducting the following demonstration: Place a frog in a container full of room temperature water, and then slowly increase the temperature at a rate of one degree centigrade every five minutes. Incredibly, the poor frog will allow itself to be boiled to death. I have increasingly come to see similarities for us in the jewelry industry to the boiled frog, only we aren’t ever-so-slowly boiling in a tub of water. Instead, we are being boiled in an environment known as the Internet.