The first annual Preferred Institute Cruise set sail on September 27 from the port of Miami under the guidance of “Captain” Andie Weinman along with her “First Mate” Joe Murphy, and a ship full of independent jewelers eager to embrace a weekend of education and entertainment.
The Miami/Bahamas itinerary started off Friday night with an informal cocktail party in the Spectrum Lounge on board the Royal Caribbean Majesty of the Seas, followed by a relaxing dinner in the main dining room.
Bright and early Saturday morning, jewelers were ready for the highly anticipated training seminar from the AfterBurners, global leaders in seminars on Flawless Execution™. The seminar and team-building exercises taught not only how to brief, execute and not be overwhelmed by task saturation, but also demonstrated important debriefing exercises to help Preferred retailers be more successful going into the all-important 4th quarter holiday season.
Other highlights of the cruise included a special presentation by Dr. Mark Rosewell, who shared important tips and remedies on spotting and fighting business fatigue.
Preferred retailers were brought up to date on registration guidelines for point of sale Preferred warranty cards, and got a first hand look at the new tri-fold, designer inspired warranty presentation envelope, including the Preferred Warranty card with the “Experiences that Last a Lifetime™” slogan.
The education portion of the cruise continued with an update on the Phantom 105 diamond, exclusive to Preferred retailers, and the introduction of the Phantom 105 earring program. The training and education ended with information on the new Preferred Tutorials, which are available now in video format.
When asked to share her thoughts on the cruise, Preferred Jewelers co-founder Andie Weinman said, “There is one thing I never get tired of, and that’s celebrating independent jewelry retailers who embrace the excitement of learning experiences, seminars and networking. I cannot think of anything more inspiring.”
Since the re-launch of Preferred Jewelers in January of 2013, interest in the association has run high. Weinman’s ultimate goal for the organization is to have 300 to 400 members, representing a total of 600 to 700 retail doors nationwide.