(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Vice President, Eric Lux, has announced the appointment of Melanie Busch to Company Marketing Director for the North American business unit, effective February 28.
“Melanie has an impressive and diverse background encompassing innovative marketing solutions and strategic planning,” states Lux. “Her marketing acumen and strong leadership will be a definite asset to our team.”
“I am pleased to be charged with taking Rembrandt’s marketing team to the next level,” states Busch. “Our concentration continues to be on developing and strengthening our relationships with our customers and consumers. Our goal is to increase brand awareness by exceeding our customers’ needs in a manner that is tailored for each retail jeweler.
“I am excited to work with an industry leader and the energetic team at Rembrandt. Our customers can anticipate new ideas, new possibilities, new business opportunities, and an increase in brand recognition. With Rembrandt’s strength in the market and our devoted team, we are committed to exceeding our customers’ and consumers’ expectations every day.”
Melanie joins Rembrandt after serving as the Senior Graphic Designer and Marketing Department Manager for Chocolate Delivery Systems. Melanie has extensive experience with global communications, product development, operations, management, and marketing.
“With Melanie’s strong marketing and leadership skills and experience, we look forward to expanded growth in our business and in our retailers’ businesses as well,” states Lux.
Melanie earned her BFA in Graphic Design from Daemen College in Amherst, NY. While at Daemen, she was appointed to the Dean’s List each semester she was enrolled. She won various awards while at Daemen, including the Sr. Jeanne File Award for excellence in Art History.