Endless Jewelry, perhaps the next big thing in the jewelry industry, hits the U.S. shortly following the release of founder and CEO Jesper Nielsen’s new book, “Inside Pandora” that opens up on his unconventional road to massive success.
With absolutely no professional knowledge or experience in the jewelry world, Jesper Nielsen’s foray into the business began in 2004 starting out as a reseller of Pandora, and just six years later he sold his European Pandora distributorship for over $270 million. Having forged his own path based on unique ideas (including often peculiar-sounding business stunts), the courage to follow them, and by placing trust in his gut instincts, Nielsen became known for his relentless passion for the industry and its people, as well as for his genuine charisma. Published in 2013, “Inside Pandora” is an inspiring exploration of his simple, yet unconventional approach to business.
Following in his tremendous success, Nielsen recently launched Endless Jewelry in Europe in 2013 - making its way into more than 1,000 stores in the first 10 months - and now the line is poised to burst onto the scene stateside this summer. Born from the concept that “everything is possible” and that customer satisfaction is of the utmost importance, Endless Jewelry features a modern, new twist on traditional charm bracelets. Featuring a wide range of colorful leather wrap bracelets and hundreds of different, handmade charms uniquely created to hang from them, this collection is designed for endless variation and possibility. Inspired by nature, love and friendship, charms are available in sterling silver, sterling silver plated in 18 carat yellow or rose gold, and with a variety of semi-precious stones, and start at just $35.
With plans to greatly expand the company in America, earlier this year Nielsen named Matt Carlozzi CEO of Endless Jewelry USA. Former President and Founder of C & A Diamonds, Carlozzi has also served as President of Simon Golub & Sons jewelry division. He named Avinash Tiwari Vice President of Finance. In their first 13 weeks, Endless Jewelry opened up 300 major retail doors, and while the response has been tremendous, they believe this is just the tip of the iceberg.