Last updateTue, 24 Apr 2018 8pm

IDD releases 2014 holiday marketing campaign


IDD of New York, a premier provider of diamond jewelry programs, proudly releases their holiday marketing programs for 2014.  This year IDD is offering two holiday campaigns, “Black Friday Spectacular” and “Holiday Sparkle”, to meet all your marketing needs. 

IDD-SeptThe “Black Friday Spectacular” campaign is specifically geared to maximize sales for this highly marketed national sales event.  Since the nature of this once-a-year shopping event is driven by bargains and big sales, “Black Friday” merchandise is specifically priced to attract those deal-hunting shoppers, without the retailers sacrificing their profits due to low margins. All merchandise featured in the Black Friday flyer is heavily discounted for retailers. Cost prices are reduced up to 25% on most merchandise.  Other benefits of this campaign include free gifts offers, logo imprinting, and printing specials on the 2-page flyer layout to give you an edge over the big chain stores.  

To help you get noticed after Black Friday without a huge investment, take a look at IDD’s “Holiday Sparkle” campaign. Specifically designed and constructed to incorporate a delicate balance of trendy fashions and best-selling, classic styles, the “Holiday Sparkle” campaign offers something special for every lady’s preference and price range.  The “Holiday Sparkle” flyer is designed to allow you to market the right merchandise at the right price. 

For your convenience, both, “Black Friday Spectacular” and “Holiday Sparkle” are multi-faceted marketing campaigns designed to maximize the effectiveness of your holiday advertising. Fully comprehensive in nature, retailers can take advantage of a variety of marketing essentials that not only enhance the exposure of their retail store for the holiday season, but can also boost year-round sales and drive more foot traffic to the store.  


Marketing and advertising options for both campaigns include: affordable printing options of flyer layouts imprinted with your store logo; digital catalogs available for e-mailing or posting on your store website; personal e-mail blasting options that link to your store’s website; social media options for postings and cover photos; and IDD’s standard POS materials and merchandising solutions. 

IDD’s “Black Friday Spectacular” and “Holiday Sparkle” campaigns were created specifically for the independent retailer to increase their store’s exposure and drive more traffic to their store. 

For more information about these holiday campaigns, please contact an IDD representative at 800-621-1162 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..