(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has signed an agreement with Fiera di Vicenza to promote the TRENDVISION Jewellery + Forecasting project, Fiera di Vicenza’s independent trend observatory and research department. TRENDVISION Jewellery + Forecasting is dedicated to analyzing international jewelry, diamond and watchmaking trends. Through the prestigious and exclusive partnership, JA will bring the renowned trend reporting of TRENDVISION Jewellery + Forecasting to the U.S. through discounts on its Trend Books and the promotion of monthly Jewelry Trend Reports.
“For us, we take great pride in this agreement, because it shows Jewelers of America, Fiera di Vicenza and TRENDVISION Jewellery + Forecasting as a unique source of information and training for current trends in the jewelry industry,” says Managing Director of Fiera di Vicenza Corrado Facco. “This agreement is an important opportunity to expand into the United States, a market with a strategic international role for the jewelry trade and a dynamic nature, which makes it the ideal place to propose future trends in the industry and to observe the highly developed dynamics of the market itself.”
JA now offers Trend Books by TRENDVISION Jewellery + Forecasting to JA Members and non-members at www.jewelers.org and at trade shows across the nation. Jewelers of America members receive a special discount on the Trend Books, which reveal the most important megatrends destined to influence contemporary jewelry design, with an 18-month advance on production and retail opportunities and other tools such as consumer profiles and product direction. The 2014 and 2015 Trend Books are currently available. TRENDVISION offers a full suite of forecasting services, learn more at www.trendvisionforecasting.com.
“Jewelers of America is delighted to have a strong partnership with Fiera di Vicenza and make TRENDVISION’s unparalleled trend forecasting services and trend publications readily available to Jewelers of America retail and supplier members at a great rate,” says JA President & CEO David J. Bonaparte.