Last updateTue, 17 Apr 2018 11pm

Aleah Siegel

The good news!

 I have several girlfriends who do not yet have boyfriends, but they still know which engagement ring they want. Women want diamonds! The Knot says that almost half of the women who visit their website are not even engaged.

My beautician has a diamond tattoo on her chest. So do a lot of other people I have meet. People love diamonds so much that they put a mere symbol of a diamond permanently on their bodies. When selling diamonds on the road I have passed Diamond BBQ, Diamond Cleaners, and even Diamond Elementary School. People just love diamonds.

Jewelers - Go Green and close more sales!

Why did your customer not buy that bracelet? Why did the lady who really liked that necklace walk out without buying it? Because she has a necklace!

Yes, she likes yours more, but she feels it would be irresponsible to buy a necklace since she already has a necklace. “Well, what is wrong with having lots of necklaces?!” Sorry. In the down economy many people realized they can be happy with less stuff. Today people want less clutter.

“But I can get a diamond on the Internet for Cheaper!”

You ever hear this? If a customer tells you about a diamond they “saw” on the Internet don’t sweat it! You did the tough part. They are already in your store. Now in order to make the sale all you need to do is create the feeling of value. Your price does not matter as much as the feeling that the customer is getting a great value with you. So how do you make your customer feel your diamond is a great deal without discounting? Here are some tips to help you create that feeling of value.