Columnists Bob Epstein

Bob Epstein

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# Article Title Date Author
1 Time for aggressive marketing tactics Sep 2014 Bob Epstein
2 Summer Surveys: Get customer feedback now and have a more profitable holiday shopping season Jul 2014 Bob Epstein
3 Cost effective advertising strategies Jun 2014 Bob Epstein
4 Knowing when and how to retire Jan 2014 Bob Epstein
5 Happy New Year - Already? Nov 2013 Bob Epstein
6 Effective direct mail marketing strategies Nov 2013 Bob Epstein
7 Aging inventory - Tired store Sep 2013 Bob Epstein
8 Successful retirement sale strategies May 2013 Bob Epstein
9 The Price is Right May 2013 Bob Epstein
10 Competing against Internet sales Apr 2013 Bob Epstein
11 Sale event success factors Feb 2013 Bob Epstein
12 Planning for success Feb 2013 Bob Epstein
13 Competing against the big chains this holiday season Dec 2012 Bob Epstein
14 Adapting to new consumer buying habits Oct 2012 Bob Epstein
15 Strategies for great customer service during the holiday season Oct 2012 Bob Epstein
16 Getting ready for the 2012 Holiday Shopping Season Sep 2012 Bob Epstein
17 Pros and cons of different retail locations Jun 2012 Bob Epstein
18 Summer inventory analysis and planning Jun 2012 Bob Epstein
19 Five key ingredients for running a successful sale event May 2012 Bob Epstein
20 Retirement Strategies: Knowing when and how to fold ‘em Apr 2012 Bob Epstein
21 We all have a price... what’s yours? Jun 2011 Bob Epstein
22 Capture customer feedback, because what matters to them should matter to you Mar 2011 Bob Epstein
23 Leaving the business in high style takes planning Feb 2011 Bob Epstein
24 New Year calls for new look at inventory Feb 2011 Bob Epstein
25 New Year’s reflections and resolutions pay off for jewelers too Jan 2011 Bob Epstein
26 A loyal customer base leads to long term business success Dec 2010 Bob Epstein
27 These “golden” days require a fresh look at merchandising strategy Nov 2010 Bob Epstein
28 Tis’ the season to plan early for increased holiday sales Oct 2010 Bob Epstein
29 Plan ahead so the family business will be a gift, not a burden, to heirs and successors Sep 2010 Bob Epstein
30 Effective inventory management Aug 2010 Bob Epstein
31 Business slowdown or opportunity Jul 2010 Bob Epstein
32 Direct mail for jewelers – power it up to make it work! May 2010 Bob Epstein
33 A down economy is the optimum time to position for a rebound May 2010 Bob Epstein
34 Make the best of a slowdown Nov 2008 Bob Epstein
35 Happy employees equal happy customers Sep 2008 Bob Epstein

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