(MINNEAPOLIS, Minn.) - At a time when consumers want personalized and custom jewelry that has meaning in their lives, the Kirchner Corporation is introducing what they believe may be the ultimate in personalized jewelry. First Impressions® is an innovative line of fine jewelry aimed at the family market. Each piece of First Impressions jewelry is a unique keepsake, made from an individual’s fingerprint.“The consumer visits your jewelry store to have the fingerprint captured, and we deliver the finished product, in 14K gold or sterling silver, in 5 to 10 days,” said Dan Kirchner, president of Kirchner Corp.
Customers can choose First Impressions pendants or charms in three sizes with several ‘halo’ variations, and can add diamond or birthstone bails. Retail price points range from $150 to $5,000.
First Impressions creator Jake Fuhrman says: “People today want things that are relevant to their lives - that matter! These little reminders of someone’s ‘touch’ become just that. Each piece of First Impressions is as unique as that person - child, grandchild, parent, spouse or hero. This is custom jewelry taken to the most personal level imaginable.”
Kirchner added: “With this meaningful line, Jake has really captured what is significant in people’s lives - the people that they love. The possibilities for giving are endless.”
The marketing of the First Impressions is as unique as the product itself. Drawing on their long experience in the industry, Fuhrman and Kirchner worked together to create a program that allows jewelers to carry this line for a one-time investment (currently $199). Kirchner points out: “In today’s market, jewelers are trying to reduce inventory costs and overhead. We’ve heard them, and we’re responding. With First Impressions, there’s no inventory to carry. Each piece is crafted individually.”
The initial investment provides the jeweler with kits to capture the fingerprints, in-store display with samples, catalog, and marketing materials. First Impressions is currently the only nationally distributed fingerprint jewelry line that is available in stores. Fuhrman notes that the customer must visit the store several times, allowing the jeweler to establish a stronger personal relationship with their customers.
Jake Fuhrman is a St. Paul jewelry designer who operates his own custom jewelry studio as well as marketing the First Impressions line. He has two patents pending on the First Impressions manufacturing process.
Kirchner Corporation is a Minneapolis-based, family-owned jewelry manufacturer with a century-long tradition of success in serving the jewelry industry, especially in the family-oriented market. Kirchner also launched the perennially successful Mother and Child® jewelry.