Consumers with web-enabled Smart phones or I Pads will access a mobile site designed specifically for those viewing screens, where they engage with individual trademarked brands of diamond jewelry created by Dangler Studios. The subcategories on the Diamond Marriage Symbol mirco-sites are created to be completely in sync with each individual retailer’s social marketing initiatives and general marketing strategy. The information link is stored for later recall and/or forwarded to friends generating the viral component of this new marketing platform.
“Our retailer distributors have come to rely on us for creating effective marketing strategies for maximizing the sell through on our proprietary brands,” stated David Ramirez, Director of Brand Development for Dangler Studios. “We are partnering with TAPPINN to create primary ‘parent’ mirco-sites for each of our trademarked brands from which we will create ‘sibling’ sites for our retailer distributors.”