Last updateWed, 07 Oct 2015 11pm

Atlanta Jewelry Show “Town Hall” keynote headlines AJS University line-up for Feb. 28 - March 2 edition

(ATLANTA) - What new tools, strategies and emerging trends will help the independent jeweler not only  survive, but thrive in coming years? Jewelers and industry members are invited to participate in the Atlanta Jewelry Show Town Hall Meeting to find out. As the keynote session for the February 28 - March 2, 2015 edition’s popular “AJS U” educational series, this important program joins an expansive roster of free sessions full of practical, profitable tips and innovative ideas to help retailers strengthen their sales and store practices. In addition, the Atlanta Jewelry Show will also sponsor and bring GIA lab sessions to attendees.

AJS Beall Feb

Moderated by Kathy Beall, K. Beall Associates, the keynote event, “Atlanta Jewelry Show Town Hall Meeting: State of the Independent Jeweler,” will be held on Sunday, March 1 from 9-10:30 am. Attendees are invited to join Beall, a panel of experts (to be announced in upcoming weeks) representing every facet of the industry, and other members of the jewelry community, to discuss emerging issues and new opportunities for growth. Jewelers are encouraged to bring their own perspectives and questions to the table. They are sure to leave energized, inspired and full of actionable ideas to take back and put to work in their stores now and into the future.

In addition, the Atlanta Jewelry Show will once again sponsor and bring hands-on GIA® grading lab sessions to attendees, including the GIA Colored Stone Grading Lab Session from Wednesday - Friday, February 25 - 27 and the Pearl Grading Lab Session on Saturday, February 28. For complete details, including registration information and price, contact Judy Lince at the Atlanta Jewelry Show at 800-241-0399 or This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

The AJS U educational series includes a wide range of free programs for the Spring 2015 Atlanta Jewelry Show at the Cobb Galleria Centre. Registration is recommended (www.atlantajewelryshow.com). Programs include:


Saturday, February 28

AJS Minnick dillonMarketing Made Simple, Effective & Financially Feasible

Speakers: Amy Minnick and Elesa Dillon, Southern Jewelry News

9:45 - 10:45 am, Room 103

Whether you’re a retailer or wholesaler, marketing is a must. But many people believe effective marketing requires thousands of dollars and, at the very least, a small staff. Not true! Let Elesa Dillon and Amy Minnick walk you through the basics of ‘everyday’ marketing tactics that are easy, effective and surprisingly inexpensive. They will show you how to corral your marketing needs into manageable tasks that don’t break your budget. You’ll learn from other retailers around the country who’ve uncovered creative ways to get their names out there while, at the same time, gaining a rich understanding of just how effective telling your business story can be. Learn the basics of press release writing, including when to write it, how to write it and where to submit it. And learn how to capitalize on the community activities your employees may already be involved in. It’s time to uncover the power of your store, your staff and your story without eating into your profit.


Lessons Learned from the Latest Rash of Rooftop Burglaries!

AJS Cumicek FebSpeaker: Mark Cumicek, Director of Commercial Lines Underwriting and Loss Prevention, Jewelers Mutual Insurance Co.

11:00 am - 12:15 pm, Room 104

In this presentation, Mark Cumicek will discuss practical lessons learned from the latest rash of rooftop burglaries. An expert in the deterrence of crimes against jewelry businesses, Cumicek will help you understand effective burglar alarm protection for a jewelry store, what it takes to maintain and most importantly, how line security is your connection to protection.


Discover the Perfect Social Media Channel for Your Business

AJS Bolen FebSpeaker: Liz Bolen, Marketing Coordinator, SnapRetail

11:15 am - 12:15 pm, Room 103

Popular social media sites such as Pinterest, Facebook and Twitter continue to evolve while new platforms rapidly gain popularity, making it hard to decide which to use to engage with customers and drive sales. Attend this informative session to learn which social media sites work best for your store type and target audience. You’ll walk away with tactics and strategies that you can implement quickly for your business.


Café Conversations

With Kathy Beall, K. Beall Associates

Location: Marketplace Café

12:15 - 1:30 pm

Grab your $5 hot buffet lunch and join in the conversation! These casual, open networking sessions on Saturday and Sunday, offer the perfect opportunity to meet new people, discover new ideas and share strategies, success stories and common challenges. Popular industry trainer and consultant, Kathy Beall will guide the discussion and help spark what promises to be lively and idea-filled discussions. Join in and you’re sure to leave with real solutions to take back to your store. Potential topics could include in-store promotions, pricing, marketing tools, trends and more.  


How to Increase the Effectiveness of Your Bridal Marketing to Millennials

AJS Prout FebSpeaker: George Prout, Vice President of Sales and Marketing, Gems One Corporation

2:00-3:15 pm, Room 104

The portion of bridal purchases made by Millennials rises each year, yet most independent jewelers find it difficult to develop and deliver the right marketing messages to this lucrative target customer. Adding to the challenge, Millennials share certain purchasing predispositions that impact both the in-store selling dynamic, as well as the products that they are likely to desire. George Prout will help you identify the right messages, as well as the right delivery vehicles for communicating with pre-bridal Millennials. You’ll also discover practical, proven ways to adjust your product offerings to attract today’s bridal consumer.


Technology First, Then Marketing - Part 1

AJS Chasin FebSpeaker: Larry Chasin, Director of Business Development, Thinkspace Jeweler

3:30 - 4:30 pm, Room 103

It’s a fact that very few independent jewelry retailers do meaningful e-commerce business via their website. The reason? The sheer difficulty of the website creation process combined with the never-ending need for specific employees to manage the technology and online marketing strategy. Larry Chasin, Director of Business Development of Thinkspace Jeweler, will reveal the essential website tools required to truly engage your clients, options for technology platforms, the importance of quality data, and how to succeed at gathering information from online customers. Once the right technology is in place, your website can become the virtual extension of your store and a meaningful marketing message can be delivered to engage with your customers.


Sunday, March 1

Keynote: Atlanta Jewelry Show Town Hall Meeting: State of the Independent Jeweler

Speakers: Moderator Kathy Beall, K. Beall Associates will be joined by a panel of industry experts

9-10:30 am, Room 103

(see description pg. 1)


Technology in Place, Now the Marketing! Part 2

AJS Kassab FebSpeaker: Rami Kassab, CEO, Thinkspace

10:45 - 11:45 am, Room 104

Now that your website’s technology foundation is firmly in place, how do you attract customers and drive traffic to your website? Some of the topics that Rami Kassab, CEO of Thinkspace Jeweler will cover are ways to increase the visibility of your website in search results (search engine marketing), methods to ensure that the content, HTML and coding of your website is optimized to ensure that it is listed earlier (or higher up) as well as more frequently in natural search engine results for Google and Facebook (search engine optimization or SEO). How to do a “keyword analysis” and measure key performance indicators (KPIs) with Google Analytics will also be explained during the second part of this session from Thinkspace Jeweler.


Café Conversations

With Kathy Beall, K. Beall Associates

Location: Marketplace Café

12:00 - 1:15 pm

(see description pg. 16)  


Go Viral with Social Sharing

Speaker: Liz Bolen, Marketing Coordinator, SnapRetail

1:30 – 2:30 pm, Room 103

Sharing content within the social landscape leads to an exponential growth in product sales and brand exposure. More than 40% of social media users purchase an item after sharing it online. Learn the secrets of social sharing across popular sites like Facebook, Pinterest, Instagram and others to expand your customer base. During this information-packed presentation, you’ll learn how to empower your loyal following to create buzz around your store using social media.


Estate Jewelry Insights: A Visual Guide to Era, Styles & Motifs of the Late Georgian & Victorian Movements

AJS Levine FebSpeaker: Gail Brett Levine, GIA, GG, Executive Director, NAJA

2:45 - 3:45 pm, Room 104

Estate jewelry can be a great profit center for jewelers. To effectively sell it, you need to be able to romance it - to share its unique characteristics and story with potential customers. During this informative session, you’ll gain insights into the history, gemstones and design motifs that defined jewelry of the Late Georgian, as well as Early, Mid and Late Victorian eras. Take a look at valuing elements, factors that make pieces indicative of the era they represent, the influences and how that supports the prices realized. The program will also highlight the first and foremost consideration of any piece of jewelry - condition.


Influence Customers with Instagram

Speaker: Liz Bolen, Marketing Coordinator, SnapRetail

3:00 - 4:00 pm, Room 103

There’s a reason why 91% of major retail brands have adopted Instagram into their online marketing strategy. With more than 200 million active and engaged Instagram users, the potential buying power is huge and it’s paying off in sales. Get the skinny on Instagram and learn how to incorporate visual marketing into your current strategy. You’ll walk away with the latest trends and best practices to grow and engage your Instagram following and convert those followers into paying customers.


Atlanta Jewelry Show Quick Facts

When: Saturday - Monday, February 28 - March 2, 2015

Hours: 10 am - 6 pm, February 28 - March 1; 10 am - 3 pm, March 2

Where: Cobb Galleria Centre, Two Galleria Parkway, Atlanta, GA 30339

Contact Information: www.atlantajewelryshow.com, 800-241-0399 or 404-634-3434

Celebrating its 65th Anniversary, the Southern Jewelry Travelers Association is the nation’s oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show.

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