Columnists Brad Simon Internet Marketing Strategies: Pinteresting

Internet Marketing Strategies: Pinteresting

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Pinterest is one of the fastest growing social media websites ever. It is currently one of the top 5 most active and popular social media platforms on the Internet with over 70 million current members, and it continues to grow rapidly. 80% of Pinterest users are female, and fashion is one of the top topics viewed on Pinterest.  This makes it an ideal platform for any jewelry store.

While Pinterest can be a great marketing tool for your store, you probably have questions about it and wonder whether or not it can really help grow your business. Whether you are already using Pinterest or have yet to embark on the Pinterest journey, here are some questions and answers that can help you get the most out of using Pinterest to market your jewelry store.

Does Pinterest have options specifically for businesses?

Although Pinterest started out as a virtual scrapbook for personal sharing and use, it has since expanded and opened up opportunities for businesses.  Although it looks similar to a personal account, Pinterest business accounts offer unique features that are not available for personal pages, and you will be able to list your full jewelry store name instead of only your first and last name.

One of the biggest benefits of having a business account for your jewelry store as opposed to a personal account is that you will be able to verify your store’s official website. This gives credibility to your photos and boards since it proves to your audience that your pins are truly affiliated with your business.

Each time you pin something to a board, you can link what you pinned directly back to your website or blog by using the provided description area below the pin. Each pin comes with its own description box which allows you to describe the product in 500 characters or less.

In addition, Pinterest is experimenting with, and will soon launch paid advertisements.  Business accounts will then have the opportunity to promote their pins to their target audience.

Is there a way to make different boards for different types of jewelry?

Yes, and in fact, you can make as many boards as needed, which makes it easier not only to categorize different products, but for users to specifically find a certain product or service they are looking for.

For example, you can use one specific board to organize pictures of engagement rings, another board for diamond jewelry, and yet another board for colored gemstone jewelry. Or you can arrange your jewelry with a board for pendants, one for earrings, another for rings, etc.  The possibilities are endless and completely up to you how you want to organize the pictures and videos you pin.

Pinterest also offers a simple way to organize the information on each board with a few simple clicks. You can rearrange the order of the pictures, and change the “cover” photo identifying the board.

Aside from pinning pictures to my boards, what else can I do on Pinterest to help get exposure for my business?

One of the most important things to remember is that you will need to make all of your boards searchable. When creating a board, be certain to file it under the correct category of your business. Title the board with a good keyword phrase and include the keyword terms that consumers would search with throughout the description of the board. 

Pinterest allows you to share your pins with other popular social media platforms, such as Facebook and Twitter. Pins can be set up to be automatically shared each time you pin something, which ultimately exposes your products and services to more people.

People who view your pins on other social media websites have the option to re-post and/or share your pins with their own followers and friends.

You can also run contests on Pinterest. Creating a contest is an excellent way to drive in new customers by offering an incentive to those that help spread the word. Pinterest business users can create colorful product and service photos, pin them to a contest board, then offer a prize to the winner who re-pins or gets the most shares from one of your contest pictures. This will not only help your followers get more exposure, but it will allow your pins to be seen by their followers as well.

Does Pinterest really stimulate purchases?

Customers no longer have to walk into your store to shop for products or browse through confusing and disorganized websites. Pinterest has taken the term virtual window shopping to a new level, and companies all over the world are beginning to see just how powerful photos are.

Most Pinterest users are shoppers. In fact, Pinterest users typically buy more products and services than any of the other top social media websites. According to some studies, many consumers purchase products and services after seeing them on Pinterest. Numerous users visit Pinterest with the intention of purchasing.

This is not to say that all members go to Pinterest with the goal of buying something. But Pinterest users are much more likely to look for items or services to buy while on Pinterest as opposed to the other social networking websites. Keep in mind, however, that other social networks are effective for businesses in different ways. They key is to network on all the major social networking websites for the best results.


Brad Simon is co-owner of Internet 4 Jewelers and specializes in Local Search Marketing, Social Media Marketing, and Mobile Marketing exclusively for retail jewelry stores. They provide content marketing services across the Top 5 Social Networking Websites. The attention grabbing, jewelry relevant content they provide attracts existing and potential customers to your store and helps produce an authority status with the Social Networks as well as Google and the other Search Engines, making it easier for your jewelry store to be found on the Internet. For more information contact Brad at 864-680-4416 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
 
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