Have you ever had a negative life experience open the door for you to discover a new reality? For the past four years I have focused on helping others reconnect with the modern day customer by conducting business with the core principles of trust, honesty and integrity. In a twist of fate, I was given the opportunity to experience the negative effects of a company who conducted business the wrong way. In this situation I was the customer who had to endure a sea of lies and deception, which left a lasting negative impression. In the end I realized that many people who are taken advantage of or cheated often have no voice or platform to share their experience. It just so happens that I do in the various retail magazines that I write for and have chosen to share my experience in an article on customer service.