With interchangeable jewelry all the rage, Florida designer Bernard Reller has added a “new twist” to his popular sterling and 14K Expandable Charm Bangle collection. With a unique threaded end cap customers can easily add and rearrange charms and beads to their heart’s content.
“With a turn of the screw store personnel can assemble a souvenir of significance using Reller supplied charms and charm beads or existing store inventory,” said Bernard.
RellerGold was founded in 1956 in Miami by Marcus Reller, an Austrian master craftsman of the Vienna Goldsmiths Guild. The business flourished in the ‘50s heyday of charm bracelets by creating custom souvenir charms for resort areas of the Caribbean and around the United States.
Today, Bernard carries on the family tradition with collections of Local Charm Beads created for many of these same areas.
“The new stackable, expandable charm bangles have given a real boost to traditional charms,” comments Reller. “By offering these products in sterling silver and gold we open this exciting trend to fine jewelry stores that don’t wish to handle a costume jewelry product.”
Reller’s sea life and nautical jewelry is crafted entirely at their facility in Gainesville, Florida and may be viewed at www.RellerGold.com. Reach Reller by phone at 800-233-4820.