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Last updateTue, 30 Jun 2015 12pm

Chuck Koehler

The Retailer’s Perspective: It never ends

Dealing with the public is always a challenge. People often feel the need, standing in my jewelry store, to open up to me about their vast knowledge of all things jewelry. And on average, only about 1 in a 100 people get it right. Oh, who am I kidding? It’s probably more like 1 in 10,000.  Here’s a few things I’ve heard recently that just leave me shaking my head.

“Did you know that Moissanite is more valuable than diamonds?”


The Retailer’s Perspective: Some things never change

It always starts a few days before; trying to wrap up loose ends so I can get out of town for a few days. Coming in early, staying late, working through lunch, and doing everything I can to get caught up. Then, whether it’s an early flight, or an early start on a long drive, it’s time to hit the road. A few minutes later the ‘what did I forget’ sensation rears its ugly head. Then the ‘dang it, I just remembered what I forgot’ moment arrives. Yep, we’re heading to a jewelry show.

The Retailer’s Perspective: No discount for you!

There’s a new reality for all of us retailers out here about the way people buy their stuff. I don’t really like it, but that doesn’t seem to matter to most people. I don’t like to use the phrase, “in the old days,” simply because the old days were literally just a few years ago… not like a 100 years ago. 

Heck, the old days are so recent that there is still a significant percentage of the population that still does their shopping the old way. There are many instances where most of us still shop the same exact same way as we’ve always shopped, i.e. grocery shopping and buying gas. Does anyone remember when buying gas went from full service to self-service? Talk about a revolt across the land! 

The Retailer’s Perspective: Dealing with the crazy ones

There’s an old saying that goes, ‘One in four people is crazy. So look at your three best friends. If none of them are crazy, it’s you!’  Well, I did that test and my friend Dave is the crazy one -whew!  But, just because I passed the test today, doesn’t mean I’ll pass it tomorrow. I work in retail and I have to deal with that ‘1 in 4’ person daily. Sometimes, several times a day.  Here’s a few crazies I’ve dealt with recently.

The Retailer’s Perspective: My terms and conditions

Think about something. When going online, we have absolutely no problem whatsoever with accepting whatever terms and conditions are placed in front of us? If for some reason we don’t accept them, we just check the ‘I decline these terms and conditions’ and get on with our bad selves. People are so accustomed to agreeing to terms and conditions these days that I think it’s time I have my own list of terms and conditions you must accept, and sign, before you can come in my store. 

The Retailer’s Perspective: You asked for it...

I’ve had something rolling around in the nether regions of my brain for the last 4 or 5 years that many of my readers have been asking me to do. And no, it’s not quit writing this column… sorry. People have been asking me for years to write a column that they could read in their hometown newspapers when it shows up in their driveway every week. 

The Retailer’s Perspective: Gemology 102 (since I’ve already written one called Gemology 101)

At a conference recently, I was reminded that not everyone that reads my column has been in this business for several decades. And, they might just be reading me to learn something. Yikes! The pressure. Well, alrighty then, let’s learn something today.

There’s a lot of buzz lately about diamond certifications that have no basis in reality.  So, what is reality?  Well I’m gonna tell you my version of it. Let’s start with where all of those VS2s and VVS1s with H-color or I-color came from. 

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