(ATLANTA) – Retailers attending the March 8-10, 2014 Atlanta Jewelry Show at the Cobb Galleria Centre will find an expanded roster of educational programming touching on everything from bridal trends and colored gemstones to security, social media strategies, marketing tips and more. Special programs, including new, daily Café Conversations, a Gemological Institute of America ® (GIA®) Lab Class, a brand new Gemworld International Workshop and the popular AJS U series bring together top presenters touching on the industry’s most important issues, business-building strategies, trends and challenges. All designed to arm jewelers with practical and profitable ideas to maximize sales throughout the year.
In addition to the full AJS U educational series line-up listed below, the March Atlanta Jewelry Show will offer additional learning and sharing opportunities, including:
NEW! Café Conversations with David Peters
Market Place Café, Show Floor, 12:00 – 1:00 pm daily
Buyers are invited to take advantage of this casual, open networking time where they will not only love the food, but also the chance to meet new people, share successes and listen to common challenges, all while replenishing their systems. Attendees can simply grab the special $5 Buyer Buffet Lunch and join David Peters and all the other jewelers for one of the daily Café Conversations located in the Market Place Café.
GIA® Gem Identification Lab
Tuesday, March 4 – Saturday, March 8, 9am – 5pm daily, Rm. 118
The Atlanta Jewelry Show is proud to once again sponsor and bring this outstanding hands-on gemology lab class to attending jewelers. Required for GG, Graduated Colored Stones Diploma, this program invites participants to learn the time-tested procedures and identification skills used by GIA’s renowned experts.
Gemworld International Presents: Emerald Treatments & Pricing
Monday, March 10, two available workshops, 9 am – 1 pm or 1:30 pm – 5:30 pm, Room 103
Pre-registration Required – www.gemguide.com/services/education
Instructor: Dr. Cigdem Lule, FGA, GG (GIA)
Cost: $225 for GemGuide subscribers, $275 for non-subscribers
A brand new workshop from Gemworld, this half-day, hands-on program focuses on commonly seen emerald treatments in today’s market. A PowerPoint presentation will cover detailed information on the gemology of emerald, identification issues and the modern laboratory methods to identify the fillers. For complete details, visit the website listed above or contact Gemworld at 888-436-4843 or 847-657-0555, x 207.
In addition to these programs, the full AJS U Educational Series for March 2014 includes:
Saturday, March 8
Create a Social Media Buzz to Enhance In Store Events
Speaker: Shellie Bill, Premiere Consulting Innovations, 9:45 –10:45 am, Room 103
Join Shellie Bill as she shares creative ideas to utilize Facebook and e-mail marketing to build excitement and attendance for your store events from current and new customers alike. Shellie will use real life examples of successful store events to show you how easy it can be to create buzz for your own business.
Tucson Round-Up: Marketing Trends, Industry Issues & Hot Topics
Moderator: Richard Drucker, GG, President, Gemworld International, Inc., 11:00 am – 12:15 pm, Room 104
Join Richard as he gives a full roundup from the Tucson Gem Show and keeps you up-to-date on the most talked about topics, trends, marketing and pricing of colored gemstones. This is the place to catch up on all the cutting-edge issues and their potential impact on your business.
Café Conversations with David Peters
Market Place Café, Show Floor, 12:00 – 1:00 pm
It is a commonly known fact that the sharing of information between colleagues results in better decision-making. So this year, the Atlanta Jewelry Show invites attendees to share information with their fellow jewelers on any retail topic of interest - ranging from operations and employee issues to vendor relationships and the next great thing on the Atlanta Jewelry Show floor. Running in conjunction with the show’s special $5 Buyer Buffet lunch, this program invites retailers to enjoy a specially priced gourmet meal while joining David Peters and other jewelers for a relaxing, inspiring session that promises to generate real solutions to take back to their stores.
White Haute Trends: The 2014 Bride
Speaker: Wendy Southers, The Knot, 12:30 – 1:30 pm, Room 103
From stone shapes to ring sizes, The Knot takes us on a journey of this year’s style and design trends to put you in front of the curve and ready to sell! Join The Knot’s Wendy Southers as she reviews 2014’s mega trends and shows you how to adapt these trends to your store.
Retail Roundtable: In-Store Custom Jewelry Design
Moderator: Terry Chandler: President & CEO, Diamond Council of America
Panelists: Anish Desai, Star Gems, Inc., and retailers who have successfully added custom design services to their stores, 2:00 – 3:15 pm, Room 104
If you’re not currently offering in-store custom jewelry design services, or even if you are, you won’t want to miss out on this idea-packed program. Not as complicated as you think and more profitable than you can imagine, custom design services can add a new level of profit potential and customer traffic to your store. Join your peers to discuss every aspect of custom design. Share ideas on what works and what doesn’t for everything from empowering employees to handling custom orders, marketing your services, tips and tricks to engaging your customer in the decision-making process, add-on sales opportunities, and more. Retail panelists will also share success stories detailing how easy the process can be.
Made You Look! Eye-Catching, Sales-Driving Display Strategies
Speaker: Amy Meadows, Windows Matters, 3:30 – 4:30 pm, Room 103
Do your storefront, signage and window display work together to build your brand and drive sales? You have a split second to tell your story – what will you say and how will you say it? Join Amy Meadows as she takes you beyond bracelet bars to explore visual merchandising tactics for stronger presentations and increased sales. Owner of Windows Matter, a retail design consulting firm, Amy is also the former head of Window Display for Marshall Field’s/ Macy’s. With her extensive experience in both the boardroom and the classroom, Amy will share a host of ideas, tools and creative tips that you can easily implement in your own store to improve the appearance of your merchandise, attract customers and drive sales.
Sunday, March 9
Keynote Address: Mining Diamonds In Your Own Back Yard: How To Get More From Your Current Customers
Speaker: Bob Negen, WhizBang! Training, 9:00 – 10:30 am, Room 103
When most retailers think of growing their business they usually think of ways to get new customers in the door, when the simplest and most cost effective way to increase sales is to do more with the customers you’ve already got. This program teaches simple, proven methods to mine your current customer base, the “Diamonds In Your Own Backyard.” One of the bonus benefits of the techniques in this program is that most of them can be implemented immediately. With more than two decades in retail, building his own business into a multi-store, multi-million dollar operation, Bob will excite and inspire with his hard-hitting, entertaining presentation!
Security At Home: Addressing A Disturbing Trend In Home Invasions
Speaker: David Sexton, Vice President of Loss Prevention, Jewelers Mutual Insurance Company, 10:45 – 11:45 am, Room 104
David Sexton, expert in the deterrence of crime against jewelry businesses, takes a closer look at a troubling new movement: the increase of “personal” crimes against jewelry-business-staff, including home invasions and “tiger kidnappings,” which involve the advanced, clandestine stalking of the targeted victims. David will discuss precautions, detection, preventive measures, and when the worst happens, survival and coping techniques.
Café Conversations with David Peters
Market Place Café, Show Floor, 12:00 – 1:00 pm
A second chance to take advantage of sharing of information between colleagues over lunch with David Peters and fellow jewelers.
Colored Gemstone Jewelry: Stepping Stones To Success
Speaker: Douglas K. Hucker, CEO, American Gem Trade Association, 12:30 – 1:30 pm, Room 103
Colored gemstone jewelry is rapidly evolving from just a fashion staple to one of the primary sources of growth in revenue and margins in the jewelry industry. This seminar will look at the marketplace, the trends, proper planning and the issues that are impacting your success with this exciting and challenging product.
Killer Strategies, Tactics & Techniques To Get Tons Of New Customers For Little Or No Money!
Speaker: Bob Negen, WhizBang! Training, 1:45 – 3:00 pm, Room 104
WOW! or waste: How are you spending your marketing dollars? The money, time and energy you spend should put lots of money in the bank, pull new customers through the door, and generate excitement about your store. During this session, you’ll learn a number of techniques and concepts that promise to increase the effectiveness of your marketing efforts.
Facebook: Beyond Posting - Take Your Facebook Page To The Next Level
Speaker: Shellie Bill, Premiere Consulting Innovations, 3:15-4:15 pm, Room 103
So you’ve set up your Facebook page. Now what? Shellie Bill will outline super easy, cost-effective and creative ways to increase your number of followers and level of engagement with them. She’ll outline how to utilize Facebook ads, sponsored stories and post boosts to target a larger audience. The program will also highlight how to link your Facebook page to other channels, such as Pinterest, e-mail messages and your own website to gain more interaction from all.