Last updateTue, 17 Apr 2018 11pm

Ashi Diamonds introduces Forevermore™ - the Diamond Infinity Collection

(NEW YORK) - “True Love Lasts Forever” and there is no better way to express the strength behind that eternal union than with Ashi’s new Forevermore™ Diamond Infinity Collection. This stunning line of affordable diamond “Love Knot” jewelry ensembles set in 10kt - yellow or white gold - truly symbolizes the infinite strength and undying embrace of lovers bonded for eternity.

Ashi Diamonds’ new Forevermore™ Collection is a stunning line of affordable diamond “Love Knot” jewelry ensembles set in 10kt white or yellow gold.
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The Forevermore™ Diamond Infinity Collection’s beautiful intertwining gold design is the perfect representation of the unbreakable, eternal bond between two lovers. The collection is affordably priced, with all pendants retailing for $179, rings for $199 and earrings for $239 (all retail prices are approx. keystone). This means that retailers who make the commitment to the Ashi Forevermore™ Collection can capitalize on the hot trend towards “Love Knot” jewelry and offer high quality, beautifully designed, meaningful diamond jewelry at a price that won’t break their cost-conscious customers’ budgets, and at the same time make the full margins they desire.

“By offering such popular, stylishly designed jewelry with a modern twist, retailers who partner with Ashi on the Forevermore™ Diamond Infinity Collection are committing to a sure best seller that will generate more sales, inventory turn and profit than other categories - and it will bring new customers into your store looking for quality pieces at affordable prices,” says Rajeev Pandya, Partner of Ashi Diamonds. “Why concede this very lucrative, affordable market segment to the big chains and mass merchants? Once you get these price conscious customers into your store, you have a chance to sell them again and again, making them customers for life and becoming their ‘Personal Jeweler.’”

This elegant, stylish, exquisitely crafted and highly affordable collection is beautifully hand polished and features the infinity designs with rings ranging from 2.0 to 2.2 grams of 10kt gold in a two-link design that “capture” full cut round diamonds of .07ct.; pendants ranging from 1.1 to 1.3 grams that “encircle” full cut round diamonds of .07ct.; and earrings ranging from 2.1 to 2.3 grams that “embrace” full cut round diamonds of .11cts. The entire matching three piece ensemble “holds” .25ctw of full cut round diamonds. For added value, all Forevermore™ pendants include an attractive, 18” 10kt gold rope chain and all Forevermore™ earrings gracefully swing on stylish French wire backs.

To provide maximum support to retail partners who commit to the Forevermore™ Diamond Infinity Collection, Ashi has developed a fully integrated marketing & merchandising program that includes: Integrated POS display trays, interactive digital E-catalogs, flyers & customized brochures, print & television ads, DVD loops & digital images, billboards & duratrans, posters & counter cards, POS POP kits & ad slicks, postcards & direct mail services and convenient fax & online re-order forms.

Every Ashi Forevermore™ Diamond Infinity Collection comes with its own complimentary, high-quality point of sale display tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Each POS tray holds four complete and matching ring, pendant and earring ensembles. In addition, approved retailers will get a complimentary customized and branded Forevermore™ Diamond Infinity Collection digital e-catalog that can be linked to their existing website. This interactive digital e-catalog will allow website visitors to browse and flip through the entire collection by exploring high-quality images embedded in an electronic catalog, page by page, helping to “turn browsers into buyers.”

Ashi is in the process of obtaining a registered trademark on the Forevermore™ brand name and copyrighting all the original styles in the Diamond Infinity Collection ensuring that retail partners margins and territory are protected.

“At Ashi, we understand how tough the jewelry business has been for you, the retailer, in the current economic environment. With many consumers cutting down on expensive fashion jewelry and other luxury purchases, it’s important for you to offer them affordable, cutting edge styles that are versatile for everyone and for everyday wear,” said Sanjay Pandya, Partner of Ashi Diamonds. “To help you compete and stay on top in your market - we have continued to expand our business throughout the year with exciting new product launches like the Forevermore™ Diamond Infinity Collection - specifically designed to help you successfully bring in sales all year round. Our goal, as always, is to help you, our independent retail partner, grow your business, build your brand, and reach your store’s full potential.”

For more information on Ashi’s Forevermore™ Diamond Infinity Collection, please call their New York office at 800-622-ASHI or visit www.AshiDiamonds.com.