The EZ Add™ Bead Bangle is a classic bangle bracelet specifically designed to fit the popular beads, and beads with hanging charms, offered by the many jewelry companies that cater to this segment. Montesino is offering three different styles all featuring a unique, patent pending clasp that’s just as easy to open as it is to close.
The clasp is free from latches, buttons, screws and/or threads as well as spring loaded clasps. With a simple one-handed movement, jewelry fashionistas can clasp and unclasp for easy bead addition or removal. Retail prices begin under $25 and the company’s exclusive set of Larimar beads, which also fit all of the popular bead bracelets, begin at $12.
“Bracelets complimented by beads are a wonderful way to tell the story of your life around your wrist,” said Mitchell Ousley, President, CEO and lead designer at Montesino International. “I designed the bangle bracelet so women can display the tiny treasures on their arm that capture tokens of yesterday, today, tomorrow and dreams with a lot less hassle. Regardless of where the charm is from, you can add charms and beads with no tools or tutoring on the clasp design required.”
Also new this summer is the Custom Clasp Collection, a simple design with multiple looks. According to Ousley, customers can create a new look and capture their interests in design each time they wear it, by simply changing the clasp. Ousley has also deployed a clasp on this Collection, where it is less likely that the top design will be dropped while taking the bracelet on and off.
|Just in time for the hot summer selling season, Montesino International has introduced their new easy opening EZ Add™ Bead Bangle and the interchangeable Custom Clasp Collection.|
“My customers were unsatisfied with the clasping mechanisms that are out there, so we designed one that will be easier for displaying the piece in the store and ultimately easier for their customers to manipulate after they make the purchase,” noted Ousley.
A variety of nearly two dozen summer-inspired clasps are being introduced, with other designs to follow, with customers’ sports or life pursuits in mind. Montesino will also work with jewelers to create customized clasps upon request with minimums on special orders required. Pricing for the Custom Clasp Collection bracelet begins at under $20 and the clasps start at under $8, which, says Ousley, is the lowest pricing in the industry on these types of products.
“Whether it’s the changing of a Custom Clasp™ or adding beads and charms to our new patent pending EZ Add™ Bangles, both of our new collections are sure to tell a story and bring some hot sales for the summer season,” added Ousley.